Coffee drinkers are less likely to die from heart disease, respiratory disease, stroke, injuries and accidents, diabetes, and infections, according a study by researchers from the National Cancer Institute (NCI), part of the National Institutes of Health, and AARP.
These results from a large study of older adults were observed after adjustment for the effects of other risk factors on mortality, such as smoking and alcohol consumption. Researchers caution, however, that they can’t be sure whether these associations mean that drinking coffee actually makes people live longer.
Neal Freedman, Ph.D., Division of Cancer Epidemiology and Genetics, NCI, and his colleagues examined the association between coffee drinking and risk of death in 400,000 U.S. men and women ages 50 to 71 who participated in the NIH-AARP Diet and Health Study. Information about coffee intake was collected once by questionnaire at study entry in 1995-1996. The participants were followed until the date they died or Dec. 31, 2008, whichever came first.
The researchers found that the association between coffee and reduction in risk of death increased with the amount of coffee consumed. Relative to men and women who did not drink coffee, those who consumed three or more cups of coffee per day had approximately a 10 percent lower risk of death.
“Coffee is one of the most widely consumed beverages in America, but the association between coffee consumption and risk of death has been unclear. We found coffee consumption to be associated with lower risk of death overall, and of death from a number of different causes,” said Freedman. “Although we cannot infer a causal relationship between coffee drinking and lower risk of death, we believe these results do provide some reassurance that coffee drinking does not adversely affect health.”
Ref.: Neal D. Freedman et al., Association of Coffee Drinking with Total and Cause-Specific Mortality, New England Journal of Medicine, 2012
Doubly true for our Coffee, Java, and MoccaMallows with double doses of espresso and coffee!
Martin Mallow must not have read the fine print when he signed his contract with Caffex. He probably was so gung-ho about getting to work, he didn't have time to focus on his mascot status. But there it is. He is an icon, a symbol of super-caffeinated marshmallows for all the world to see. Whether he knew it at the time or not.
I understand that he is an impulsive fellow and it doesn't surprise me that he ate the whole box of CoffeeMallows and other assorted Caffex treats that came with his contract. But who knew that he would crunch down the whole box in one gulp? One of the perks of being made completely of marshmallow is flexibility. Not everyone would be able to slurp down a dozen coffee-infused marshmallows and include the box.
Once again, Martin Mallow shows his amazing powers. He is a Super Mallow in so many ways. He must have the digestion of a goat to be able to assimilate the box. Yet he also has very human traits. His vanity being one of them. He has a horror of appearing fat. A big, bloated marshmallow is not what he wants to represent. Though I must say, I did get a chuckle out of seeing him with a few double chins. There's a certain kind of cuteness to him that cannot be denied, even if Chris Akins, his editor is getting revenge on Mr. Mallow.
Marshmallows of the world, beware. Do not anger Chris Akins, unless you want to look like an obese blob of adipose fluffiness!
In these strange economic times, with thousands getting laid off, it's a great thing to have job security. How does Martin Mallow manage it? He has the status of being Caffex's mascot. But he doesn't know it until now.
He thinks that Caffex values his tireless work ethic and amazing accomplishments. But no…. He finds out from his creator Chris, that he is the company mascot. As such, his spot is inviolate. He is permanent.
However, Mr. Mallow is not one to coast by on cuteness alone. He is astonished to find out that he is treasured as a representative of all that is powerful and stimulating about Caffex's super-caffeinated marshmallows. This is not enough for him, apparently. He wants to be recognized for his merits.
Sorry Mr. Mallow. Being a mascot is not such a bad thing. And it certainly is no reason for you to turn on your creator and tell Him you don't like Him. It's like people shaking their fists at God and telling Him they are angry at Him for making them. What kind of impact would that have on the almighty Creator? To have His own creations turn on Him?
I doubt it bothers God much and it doesn't look like it makes too much difference in Chris' life either. He will go on creating scenarios for Martin Mallow, whether Martin likes it or not! Most marshmallows and people would be proud of such assurances. But Mr. Mallow is not your typical marshmallow, as you have learned by now.
The humble Martin Mallow would never think in terms of being the inspiration for Caffex's Art Department. But that's what a muse is: The inspiration behind poetry, art, and literature. In this case, we find that the entire Art Department at Caffex is focused on one muse and inspiration: The fluffy-headed M. Mallow.
Omar, his cheerfully attired manager, asks Martin to deliver something to an Art Department he didn't even know existed. When he crosses the threshold, he sees studies of himself and himself alone bedecking the walls. Studies of Martin Mallow in various emotional attitudes and physical positions.
He sees close-ups of his own face. He has just ingested a CoffeeMallow in one portrait and his face has taken on a brownish tinge. His body, in another, is puffed up into Hulk-like proportions as he feels the energy of the super-caffeinated marshmallows he has just scarfed down. He sees hand and fist studies as if he were in Rembrandt's studio.
Then, in an existential twist of logic and despair, he hollers out, "What is this sick place?" And right behind him is an identical portrait of the equally dismayed Martin Mallow, manifesting itself in real-time!
It's a lot for a marshmallow man to encompass in one work-day afternoon. To find out that you are the heart and soul of an Art Department you didn't even know existed is a huge awakening! He might have to go to a shrink who specializes in marshmallows, to deal with it.
Is Martin Mallow a Cannibal? I have often wondered that. I mean, he does eat a lot of marshmallows.
If he is, he has his reasons. I love marshmallows too. The difference is, I am not made of marshmallows like he is. One of his colleagues, Eric, notices the oddness of a marshmallow who consumes marshmallows. As he's holding a JavaMallow in his hand, looking like Hamlet addressing the skull of Yorick, Eric asks the philosophical question, "Isn't that like. . . cannibalism?
We are heading into the deep and sticky territory of marshmallow cream with this question. A marshmallow who eats marshmallows? It sounds pretty brutal! But wait. Martin Mallow, with his razor-sharp brain hidden under a dollop of marshmallow fluff, has a logical and even a humane answer.
"Either I enjoy the pure deliciousness of my kind or exact brutal and decisive vengeance on all those who have tasted my brethren." That is one amazing statement, coming from a marshmallow man. In other words, "I will either beat them or join them and eat them."
Now, if Mr. Mallow were to go about exacting revenge on each being who has ever consumed one of his kind, it would be a huge task. The record keeping alone would be daunting. So instead of taking offense at all the creatures who have consumed his ilk, he has decided to take the high road and the easiest approach. Enjoy them!
One thing is for sure, he won't get Mad Cow Disease (Kuru) from indulging in eating his own kind, as cannibals have been known to do.
Eric is indulging in his own JavaMallow with a look that says, "I'm glad he's not going to take his vengeance out on me. He's a strange guy but valuable to have on your side."
It's always fun to see people who are not afraid of being crazy, dressing up, and having a great time. That's what MomoCon is all about. Momocon is a convention held in March in Atlanta. It is a convention for all devoted to Anime, video game characters, webcomics, comics in general, costuming, science fiction--you name it. If you can dress up like a creature from another reality, you will find your home at MomoCon.
I wish Martin Mallow was represented. He'd be right at home. Maybe next year!
So naturally, the MomoConners would love our quirky, coffee-infused marshmallows, such as MoccaMallows and ChocoMallows, provided by who else, but our devoted fan, Jason Coleman of BevNerd fame! They can keep a Panda or a kimono-clad moon viewer going into the wee hours of the night. Just look at the pictures below to see how much fun people are having with our marshmallows.
Electronic devices and keyboards can be trying to the people with large hands, or even average-sized hands. No one wants to fiddle around with them anymore. Some say that is why the Blackberry is becoming a thing of the past. Its keyboard is not user-friendly enough. And if you are a marshmallow, like Martin Mallow, keyboards are especially challenging!
Just imagine if your hands were marshmallows. I daresay even an iPhone would be challenging. But there are also advantages to being a Marshmallow. And as you can see here, Mr. Martin Mallow, the tireless whirlwind of productivity, finds a way to settle his problems: Customize yourself.
He whittles his own finger down to a manageable size to deal with the situation and gets the job done! Meanwhile, his office mate Jamal, stands by in shock as he tries to wrap his brain around what he just saw. It looks like Martin Mallow was having far too good a time munching on his own finger.
I think a good solution for Jamal would be to eat a JavaMallow instead of having a cup of that muddy-looking coffee. He's spilling it on the carpet, which would never happen if he popped a CoffeeMallow in his mouth instead. It's a much neater solution, all the way around, to the 4:00 doldrums.
By now we know that Mr. Martin Mallow is not your ordinary marshmallow head. No, he is a creature of extremes, a hyper-energized being, who fuels his manic phases of frenzied work with Caffex's caffeinated marshmallows.
Now Caffex has come out with a new size marshmallow with only half of the caffeine of the full-sized version. They are for people who like their caffeine jolt in moderation. Each square still is equal to a cup of coffee, though. But here is where we see Martin Mallow's character flaws glaring at us as he downs a whole bag!!
Omar, in his appealing purple shirt, thinks he is being helpful to Mr. Mallow. He sees him at the water cooler in a frustrated daze because there is just not enough work in this world to satisfy his endless hunger to accomplish things.
Up to this point, I have seen Omar as a wise and patient manager, lending his support to the new kid on the job. But now I see some more sinister motives behind his seemingly friendly offerings. As a manager, he will look very good if his department overproduces, due to the efforts of Mr. Mallow. And he also remembers that Martin does not know what moderation means. Remember him in the bar?
So Martin Mallow guzzles down a whole bag of CoffeeMallow Squares and takes off into the ozone layer and beyond. And Omar doesn't see any sense in that at all. Why would you energize yourself after you got all the work done? It's not reasonable. But, as I said, Martin is a Mallow of extremes and we cannot expect him to make sense if we apply standards of blandness to him.
Is Martin Mallow in trouble again? It certainly looks like
it as he sits purple-faced with shame in front of his hiring manager. He’s
tried so hard and did so many jobs! How could this happen to him? Is the world
really that unfair? Can’t a super-caffeinated marshmallow get an even break in
this world?
Or maybe his boss got wind of his behavior at the bar or his
other politically incorrect shenanigans.
But the twists and turns of fate are on his side after all.
It turns out that he has been doing too much. You know those books and
calendars for Women Who Do Too Much?
Well, maybe someone should create some items for Marshmallows Who Do Too Much. His boss wants to fire him from half
the jobs he has been doing, because his endless expenditures of energy make the
company look like a sweatshop.
What a relief when Mr. Mallow finds out he is not really
fired. He can get all his jobs back, one at a time when the boss feels he is
ready. And his payment? Who needs money when you are a marshmallow? Martin
Mallow goes bonkers when he finds out he will be paid in coffee-infused
marshmallows instead.
He is drooling and in another time zone as he imagines the
endless supply of marshmallows that will super-fuel his obsession with getting
things done. He is too stunned and amazed to answer as vision of JavaMallows
dance in his head and eyes.
This boss is a crafty fellow! He claims he doesn’t want
Martin Mallow to be such a whirlwind on the job, but he is actually enabling
him to be twice as speedy with this new form of payment. This reminds me of the
soldier in ancient Rome, who used to be paid in salt. The word salary comes
from the root word “salarium,” which means salt in Latin. Maybe Mr. Mallow will
usher in a new economy, based on the marshmallow standard.
Life is never dull for Martin Mallow whose energetic antics and social challenges sometimes get him into trouble. In our newest installment by the talented Chris Akins, we see a continuation of Mr. Mallow at the bar. He has just made amends to Jamal and Eric and things are smooth with them. But now, his spongy brain is suffused with alcohol and he needs to sober up.
Omar offers him some CaffeinAll with great solicitude. You can see the expressions of real fear and concern on his face as the greenish Mr. Mallow cockily refuses. "Whoa! I'll eat what I want, when I. . . " Then he bumps right into a big bruiser who spills his drink all over his formfitting tee shirt. This will definitely ruin his mucho-macho image.
Any ordinary guy would be apologetic about this fiasco, but not Martin Mallow, puffed up as he is with pride and alcoholic arrogance. He does the unthinkable and punches the massive hunk of muscles in his gut. The results, a squishy squeak. After all, Martin is a marshmallow guy and his fists are porous and soft. It took a lot of nerve to be that aggressive, considering his target.
Now, he changes his mind and wants some CaffeinAll, because at least he's smart enough to know he can use some help. He pours the encapsulated caffeine powder into his mouth and is stunned by the immediate impact of the jolt of energy. He's so stunned that he forgets where he is and the bruiser slams a straight-armed punch right into his yielding face.
This is where having a marshmallow for a head comes in handy. How much harm can be done to him or to the bruiser's fists? Mr. Mallows brains may be squished into an unrecognizable pulp but they will always spring back. And the hunky guy won't have to worry about bruises or cuts on his knuckles. You can see the outline of his fist as he pushes it into Martin Mallow's resilient face.
Martin Mallow looks like a mess but I predict that he is feeling no pain at the end of the night, due to his special qualities. But I would not recommend taking on the biggest guy in the room just because you have had a bit of CaffeinAll in your system. Yet, if you are in a situation where you need quick courage, CaffeinAll may be your solution. But if you deserve a whack, it's best to see it coming!
Ahh, after what seems like a long holiday vacation, Mr. Mallow is back. We see him trying to make amends for his last faux pas at the office (see Mr. Mallow's Sticky Situation). He is at the bar with Eric, Jamal, and Omar, the manager who invited him out.
Martin Mallow apologizes most humbly and sincerely for confusing Eric with Jamal. Eric places a soothing hand on his shoulder and lets him know it's all right now. It's a common mistake. Jamal already has put it behind him and is ready to party. "Yeah, now what are you drinking?"
This question is a land mine for Martin Mallow. He is concerned about the effects of alcohol on his marshmallowy system. Especially since he had become such a dynamo after being infused with caffeine (see Welcome Aboard, Mr. Mallow).
Jamal, in his innocence, says, "One drink isn't going to kill ya." That may be true for humans, but for the porous, spongy Martin Mallow, it's a different situation. Who knows how much he had to drink? Maybe he didn't even finish one drink. Because two minutes later, the once-subdued and contrite Mr. Mallow is now hanging from the ceiling fan, brandishing a bar stool. The look on his face is wonky and wild.
People who have been drinking all night have told me that CaffeinAll helps them stay awake and clears their minds. So it was very thoughtful of Mr. Mallow's buddies to have brought some JavaMallows (infused with a double shot of espresso) and CaffeinAll. Jamal is juggling both products. But Eric wins out as he urgently pleads for CaffeinAll.
However, if Mr. Mallow is already such a "wild thang," these guys better take into consideration that if they give him CaffeinAll, he may destroy the place!
We're obsessed with coffee and caffeine and are therefore elated to find more and more benefits from this magical stuff.
The Clarion Ledger cites new studies that show excellent benefits from caffeine. First the author allays our fears by stating that studies show there is no association between caffeine and benign breast disease. It had been a commonly-held belief that caffeine contributed to this problem but now we know better.
It also presents studies that show our beloved caffeine "reduces the chance of developing basal cell carcinoma (a type of skin cancer that could lead to serious consequences). This is very good news, as the incidence of skin cancer has been "rising at an alarming rate--with nearly 2 million new cases arising" in one year. Basal cell carcinoma is treatable at its early stages, so make sure you detect it early and consider caffeine as part of your arsenal.
Diabetes, pain, and depression all respond well to caffeine according to the newest studies. It makes us feel good to know that we are offering products, such as CaffeinAll, that can help people with these diseases and enhance their athletic performance as well.
I've written about how caffeine benefits athletes in my blogs before, because scientists are continually validating the findings that caffeine increases stamina and endurance. But now, according to a recent article in the New York Times, caffeine also adds to enjoyment of exercising. Caffeine works both on the muscles and on the central nervous system, combining to make a stronger, happier, less fatiguing workout.
In How Coffee Can Galvanize Your Workout, Gretchen Reynolds cites "one of several new experiments suggesting that, whatever your sport, caffeine may allow you to perform better and enjoy yourself more."
The article states that many Olympic athletes use caffeine for high intensity activities, such as triathlons. But how caffeine affects less cardio-intense workouts, such as weight training, had not been looked into until now. Scientists also examined sports that require stop and start movement (instead of sustained aerobic action), such as soccer and basketball.
The outcome was that the weight trainers were more motivated with coffee and felt less tired after the session.
“Essentially, we found that with the caffeinated drink, the person felt more able to invest effort,” says Michael Duncan, a senior lecturer in sports science at the University of Exeter in England and lead author of the study. “They would put more work into the training session, and when the session was finished, in the presence of the caffeinated drink, they were more psychologically ready to go again.”
There's a reason behind this. Caffeine reduces adenosine, which blunts the energy of a muscular contraction. So muscles are able to contract more powerfully as a result of caffeine.
Another experiment involved athletes and caffeine capsules--something like CaffeinAll, our encapsulated caffeine powder. The athletes who ingested the caffeine capsules experienced much less fatigue when doing high energy workouts that involved anaerobic activity. Scientists believe that under those conditions, potassium builds up in the muscles, contributing to the feeling of exhaustion. But caffeine lowered the levels of potassium in the fluid between their muscles, allowing the athletes to feel less fatigue.
The third effect of caffeine is on the central nervous system, which contributes to the attitude of the athlete towards achievement. It affects the parts of the brain "involved in mood, alertness and fine motor coordination during exercise. In a study published last month in The British Journal of Sports Medicine, soccer players dribbled, headed and kicked the ball more accurately if they’d had caffeine than if they hadn’t."
Dr. Magni Mohr, an exercise physiologist, conducting these studies in England and Denmark says, “probably everyone can get some” fatigue-delaying and mood-enhancing benefits from caffeinewhen it comes to exercise. That makes us feel that we are definitely in the right direction in offering CaffeinAll. It is more convenient than a cup of coffee, has no calories, and no flavor. And, unlike a caffeine in a capsule, you can sprinkle it over food--so you don't even need liquid to get it into your system.
We had a great time showcasing our coffee-infused marshmallows at Whole Foods in Ridgewood, NJ. We were there on December 3 to share the energy and deliciousness with anyone who wanted to sample our products.
Anyone, except for children. These marshmallows are too high in caffeine to be appropriate for children. We had to warn people that these are not your ordinary marshmallows. No, they pack a punch equivalent to a double cup of coffee or a double espresso, depending on which flavor you choose. Many of the grown-ups welcomed a zing of energy to perk up their afternoon.
The gracious people who came by to sample our marshmallows were invaluable to us because we got immediate feedback. It made us feel so good to watch their faces as the caffeine kicked in. It was important for us to hear their reactions to the flavors. Even the store associates came by and were friendly and welcoming. It felt like a party!
The crowd favorite were the MoccaMallows. People loved the natural chocolate nibs that add texture to the softness of the marshmallows.
About 10% of the people could not use our product because of the caffeine content. But others saw the value of the individually-wrapped mallows as stocking-stuffers and as additions to gift baskets. Some were not marshmallow fans but saw the value of a convenient pop-in wake-up snack that replaces a cup of hot liquid for times when spillable drinks are not practical.
We were careful to relate that we are completely non-GMO. Such information is important to the socially conscious patrons of Whole Foods Markets. Unfortunately, the mass produced marshmallows on the market today are made with corn syrup from genetically modified corn. Unless specifically stated 85% of the corn crop in the US is genetically modified, as is 91% of the soy crop.
We wanted to show the aware shoppers at Whole Foods that we are careful about each ingredient in our marshmallows. It is an honor to be accepted in a store of that quality and scrupulousness.
In this latest installment of The Adventures of Mr. Mallow, Omar, his new-found office friend, wants to introduce him to other Caffex personnel. Even though Mr. Mallow has super-hero like qualities, he can be socially inept at times. Hey, he's a marshmallow-headed guy after all.
Martin Mallow has some misgivings as he gazes into Omar's eyes. He's a bit shy. Even awkward. And the fact that he has a big white marshmallow for a head doesn't help his self-confidence when he approaches other people. He's not sure they will like him. He recalls moments of extreme discomfort in social settings.
Omar introduces him to Eric and Jamal, sitting in their cubes. They look like fun guys. They aren't threatening at all. They're a little bug-eyed from the latest jolt of CaffeinAll they added to their pizza at lunch, but otherwise relaxed and friendly. They aren't laughing at him for being a marshmallow with legs. He can see that.
Martin Mallow's face is hopeful. "I will be able to pull off this introduction without messing it up." He innocently extends his bright white hand to shake---But NO! He has to make a blunder!
"Glad to meet you too, Jamal!" That's what happens when we make assumptions. The guy's name is Eric and the freckled, red-headed guy's name is Jamal.
So how does the ghost-white Martin Mallow handle his sticky situation? He eats a CoffeeMallow and runs away at the speed of light. We will have to see, in future installments, if he works things out with his co-workers. If he plans on working there for a while, he may find out that a marshmallow can run (especially if you toast it) but it can't hide forever.
"I Love Coffee, the smell, the taste, the way it says good morning world! Happily married to the love of my life, who happens to be a soldier. We have moved across the country twice in those few years, and are looking forward to our next adventure together." That is how Jessi describes herself and her devotion to coffee in all its forms. Her blog is called Coffee Matters: Ramblings of a Caffeinated Army Wife.
We totally agree! Jessi has good things to say about all varieties of super-caffeinated marshmallows we offer. She is a true coffee enthusiast and welcomes the magical properties of caffeine in all its forms. She also remarks on CaffeinAll:
"It did not change the flavor of anything I put it in, fruit punch, Sprite, Hubs even put it in his morning cereal. It did take a bit longer to dissolve the CaffeinAll in a colder beverage than in a warm or hot. I like that I can control the amount of caffeine in a drink. This little shaker is going with me the next time I visit my Grandparents, since they drink decaf only. Lifesaver! Each shot of CaffeinAll has 30mg of caffeine."
That is exactly what we are aiming for. We know there are times when you just need that extra zing and it may not be available or convenient in liquid form. But a shaker of CaffeinAll will turn anything into a caffeinated treat and will give the same effect as a cup of coffee. The best part about it is that it doesn't change the flavor of your food.
Jessi is also sponsoring a give-away on her site. She has lots of interesting advice and ideas and if you are in the army, she presents important facts. Army wives play an crucial role in the morale of our troops. They are the unsung heroines that work behind the scenes.So check Coffee Matters out for fun and some interesting reading.
In this installation of Christian Akins' Adventures of Mr. Mallow, Mr. Mallow shows that he is not just about the work. He discovers, somewhere deep inside his puffy white brain, that all work and no play makes a marshmallow a very dull marshmallow indeed.
In the first frame, a slumping, worn out Mr. Mallow is refreshing himself at the water cooler. His co-worker Omar is trying to solve the mystery of why this mallow-faced wonder seems to be all over the premises instead of slogging away in one department.
Now that he has stayed still enough for Omar to focus on, we learn that Mr. Mallow has a first name: Martin. He tells the astounded Omar that he is a corporate Renaissance Man. He works in every department (like our mallows work in every department of life). And he takes full responsibility for the amount of work he has taken on. Yes, his secret weapon, the MoccaMallow hyped him up so much, he did everyone's job. And, then, the kiss of death for the average working stiff, HE ASKED FOR MORE.
His motives were pure. He wanted to do more stuff because he was on fire with energy. Nevertheless, we understand that this could be bad for his associates, who don't want to be shown up by his example and may even fear being replaced by this dynamo.
But no, we find out that Caffex rewarded Omar's department with a day off because of Mr. Mallow's super-heroic efforts. Omar wants to thank him by treating him to a drink later on. Here is where the overly-white and let's face it, square, Martin Mallow turns all Clark Kent on us. Oh no, he can't party, he still has work to do. Really?
Omar knows how to remedy the situation. He doesn't work with hyper-caffeinated products for nothing. He sticks a JavaMallow, super-infused with espresso, in Martin's cup. Maybe more days off will be in his future if he plays his marshmallows right.
As Martin Mallow ingests the hyper-caffeinated energy jolt of this delectable square, his eyes go bonkers. His face is beginning to fill with color. What spinach is to Popeye, JavaMallows are to Mr. Mallow. He takes off in a flash of light to get everything done. "I'll see you at five!" Omar says with admiration. Five is early, by corporate standards, but we know it will not be a problem for Mr. Mallow.
"Koh-hee" is Japanese for coffee. It is related to the English word, even though the Dutch were first with the word "koffee." Most western nations do not associate coffee with Japan. But recently there has been a big upsurge in interest in the benefits of caffeine in the action-packed world of Japan.
At one point, coffee in Japan was expensive. Now that cafes such as Starbucks have arrived, the price has come down. Still, Japanese coffee is darker and stronger than American coffee and rarely taken black. American coffee tastes weaker to the Japanese palate. And its effects are reported to be more watery.
Koh-hee used to be a a drink only for special occasions and was considered to be a treat. But now Japanese people who want the strength of a cup of Koh-hee can get it through CaffeinAll. The mystique of caffeine's effect is no longer rare and costly. With CaffeinAll, it can be achieved for a few yen (a few pennies).
CaffeinAll makes sense to practical-minded Japanese people who want to add instant energy to their day. Sometimes they do not have the time to sit at a leisurely cafe and sip a cup of Koh-hee on a regular basis. They are on the move. They have time for a quick lunch onto which they can sprinkle a few shakes out of the CaffeinAll shaker bottle and they will have had the equivalent of the strongest cup of coffee in their imagination.
Since it is completely flavorless, CaffeinAll will not interfere with the exquisite flavors of the sushi, sashimi, sukiyaki, yakitori, tempura, you name it! Or, it can turn a weak, watery Cafe Americano into a brain stimulating brew that banishes the afternoon doldrums.
So we are very happy to be offered in Japan now and hope it will be the beginning of a long and prosperous relationship!
GeekAlerts is a great website for, as they say, "gadgets for geeks." And now, our CaffeinAll is part of that wizardly gadgetry. As James Kelly put it:
"Like many of you out there, we at GeekAlerts depend on caffeine for a number of reasons. Some of us need it to get our day started, others want that added energy boost for their gym workouts, and still a few of us need it to simply make it through our afternoon grind. Whatever your reason for drinking it may be, caffeine has become a huge part of everyone’s daily lives and with the economy hurting and prices on coffee and energy drinks being quite high, we need a better and cheaper alternative. That brings us to CaffeinAll Gourmet Caffeine."
"This caffeine additive is extremely cost effective for those of us that can’t seem to cut back on our daily consumption of caffeine. Have you ever added up your monthly caffeine expenses? Starbucks, Red Bull, and many of the other leading caffeinated drinks can costs us quite a bit per month, but CaffeinAll Gourmet Caffeine only costs $.12 per 120mg; that is the same amount of caffeine found in a cup of coffee. With its simple sprinkle on design, you can add a little or a lot whenever you feel the need for an energy boost and save yourself time and money."
Good point. All those energy drinks and even coffee itself can run into some serious money if you are on a budget. The problem is solved with CaffeinAll's measured shaker of flavorless, encapsulated caffeine that you can add to anything from salads to ice cream.
Now, let's get into why we love geeks. We have found that geeks, rather than being bland adjuncts to their computers and gadgets, are likely to be sensitive and willing to listen to you. They can be quiet and happy to work out a problem for hours. Or discuss something that's important to you, no matter how silly it may seem or, conversely, how intellectual it is. They were the "good" kids who studied and did well in school, didn't act out their rage and angst, and were not cool-looking. Maybe they were picked on or excluded, which only made them more sensitive and empathic about the feelings of others.
And now, it turns out, geeks make the best lovers. A survey, conducted by UK's The Sun newspaper reported that 2,000 women and men rated IT geeks to be the top lovers out of all the professions. As the survey says, IT geeks scored that high because they were found to be the most selfless and adventurous lovers. The survey showed that 82 percent of IT geeks interviewed said that their partners’ pleasure was the most important thing to them.
And which profession turns out to be the least interested in their partners' pleasure? Sports and fitness workers. Wow! That was a shocker. We love sports and fitness workers too. Moreover, athletes have been some of the greatest beneficiaries of CaffeinAll and our super-caffeinated marshmallows, such as MoccaMallows. They can demonstrate remarkable stamina as lovers and cannot be summarily dismissed just because of one survey.
We have a place in our hearts for both the geeks and the fitness professionals, and appreciate them both equally. Both can benefit from our products to bring out the best performance in their own specific arenas, including in the field of love.
It's time for the world to stop
stereotyping marshmallows. This is one of the messages Christian Akins
conveys in his latest installment in the life of The Amazing Mr. Mallow.
We know that when people hear the word "marshmallow" they think of
something soft and squishy. The expression, "He's a real marshmallow"
means that a person is weak, caves in under pressure, and is generally a
softie.
The forklift guy is brightening up his dull day by
making fun of Mr. Mallow, as he struggles with his box of Caffex
caffeinated marshmallows. And let's face it. A box of airy marshmallows
is not like a box of cement. Nevertheless, we feel for Mr. Mallow--no
one wants to be the butt of anyone's joke. And then the ultimate insult.
Mr. Mallow is a desk-jockey in a cushy job, too weak even to be a
pencil pusher. Not a real man like the forklift guy, whose jaundiced appearance portends liver disease from too many nights of he-man style drinking..
No! This is too
much! The only thing Mr. Mallow can do at this point, is to fortify
himself with one of the hyper-caffeinated marshmallows he is carrying.
The one he selects looks like a dark, scrumptious MoccaMallow (fortified with chocolate nibs and coffee).
Wow,
the transformation is more dramatic than Clark Kent emerging from the
phone booth! Wait, can this stuff be legal? One bite and the
metamorphosis begins. The drab warehouse setting transmogrifies into a
burst of color and energetic vibration. Mr. Mallow's complexion is
changing from pasty white to a toasty brown.
What has happened to
the dweeby Mr. Mallow? Now that he's caffeinated he is not so dead white.
He is so powerful, he lifts the forklift guy and his load overhead and looks like he could even toss them just to see how far he can
throw. You can feel that he has energy left over too. He will rearrange the entire warehouse, singlehandedly, to suit his
organizational feeding frenzy---before lunch. And what about the
regretful forklift guy? He is screaming in terror for Mr. Mallow to put
him down. He could probably use a JavaMallow for comfort.
Athletes have long known that caffeine has many benefits, especially for endurance sports that require long-term stamina. Many athletes report that caffeine enhances their physical, as well as mental, performance.
We agree that our super-caffeinated marshmallows are better than the average energy bar. It doesn't take long for the caffeine to kick in and it gives just that amount of energy needed when athletes feel like they are "hitting the wall."
Recently we got a testimonial from a marathoner:
"I was getting down to the stretch in a recent half-marathon. My brother had given me some Caffex super-caffeinated marshmallows. I like them because they are individually wrapped and I can easily slip one in my shorts pocket. So I tore open the wrapper and popped the whole marshmallow in my mouth. Within seconds I felt the energy rush. This was much better than the sports bars I had been using. They take too long to digest and to feel the effects. I was amazed at the great time I made and felt energized and refreshed after it was all over." This makes sense because caffeine has been proven to be the athlete's friend. In an experiment about the effects of caffeine on athletic performance, six regular caffeine users were monitored while they exercised until exhaustion. During this double blind, placebo test, the athletes were given caffeine an hour before the exercise trial. The results were that those who received caffeine before the exercise performed more efficiently than those who received the placebo. (Graham, 1998) This shows the importance of caffeine in endurance sports such as cycling, running, and soccer which require a great deal of physical stamina in order to compete successfully. Also caffeine has been known to decrease fatigue in athletes, which plays a physical as well as psychological role in the performance of an athlete.
Caffeine sharpens the athlete's mind as well. It has been proven to stimulate the central nervous system. Caffeine stimulates the Central Nervous System at high levels, like the medulla and cortex, and even has the ability to reach the spinal cord in larger doses. The effect of caffeine in the cortex is a clearer thought process and also can rid the body of fatigue. This gives people a greater ability of concentration for one to three hours. For athletes competing in sports where quick thinking and rapid reactions are necessary, caffeine can provide a huge edge. Caffeine also causes the body to burn more fat and fewer carbohydrates. Glycogen (sugar) is the principle fuel for muscles, but fat is the most abundant resource that the body uses for energy. Caffeine enters the body and forces the working muscles to burn as much fat as possible. This delays the immediate depletion of glycogen. Studies show that in the first fifteen minutes of exercise caffeine has the potential to reduce the loss of glycogen by fifty percent. When this happens, the saved glycogen can be used for the remainder of the workout where normally it would be entirely depleted.
We have never made it a secret that we love the Whole Foods Market--especially the one in Ridgewood, New Jersey. Strolling through the charming and stately Ridgewood, with its variety of building styles, restaurants and shops, is a fun way of spending an afternoon. Finishing off at Whole Foods' cafe is a great finale.
One thing had been missing though from the huge variety of amazing products the Whole Foods cafe offered--and that was our coffee-infused marshmallows. But now that gap has been filled! Because now you can see our 3-packs on display at this exciting location. It is our first Whole Foods offering and we are so proud of this! It really is an honor to be among the high-quality, non-GMO products beckoning seductively from their artfully arranged shelves.
A shopper who needs a portable pick-me-up will see our super-caffeinated marshmallows in four formats: The Variety 3-Pack, The MoccaMallow 3 Pack, The JavaMallow 3 Pack, and the esteemed CoffeeMallow 3-Pack. It brings us great joy to be able to spread alertness and happiness through our carefully crafted, super-caffeinated marshmallows!
Christian Akins, of the quirky and original Nerdism Comics, created this comic strip for us and we love it. It illustrates exactly how our super-caffeinated marshmallows provide energy-plus-plus under any situation. Introducing....(drum roll)....Mr. Mallow.
Mr. Mallow is your average Joe (except his head is a marshmallow)--working to pay his bills and keep body and soul together. He is a bit timid, a bit uncertain, and doesn't know what is expected of him. Like all of us, he needs a little help. Luckily, he has come to work at Caffex Headquarters, where perks include free coffee-infused marshmallows.
Mr. Mallow starts out a caffeine virgin. He admits he has never tried caffeine before. Notice how white he is. He is your typical marshmallow--a little vulnerable, a bit squishy, and pale--unsure about how to perform his new tasks and uncertain that he will make the grade. Let's face it, he looks a little bland (though loveable).
But look at how colorful he has become after he partakes of the JavaMallow! Mr. Mallow is no longer lacking in confidence. He is a nice toasty brown. And he has so much energy, he doesn't have time to use the door to his manager's office. He bursts through the wall to announce that he has completed all his work and that of others as well. And he wants more. He wants more coffee-mallows and he wants to do more work too. Wow!
Finally, Mr. Mallow changes into the embodiment of aggressive energy. Such are the transformational qualities of CoffeeMallows, MoccaMallows, and JavaMallows (and let's not forget TeaMallows).
Chemical Evolution, a site whose tagline is "A Caffeine Revolution," has taken our CaffeinAll under its energetic wings. They are devoted to the art and science of staying awake. And we all need more of that. So we appreciate their interest in us.
One of my friends needed CaffeinAll the other day when he was at an all-day training event for his company. Most of the topics were not relevant to him and he had had a sleepless, rough night the night before. Nodding away in front of his manager was not an option. So he just discreetly took out his bottle of CaffeinAll and shook it into his palm, placed it on his tongue, and swallowed in. In seconds he was awake and alert--even finding the long winded talks amusing. He could do that with CaffeinAll because it is not bitter, due to its being encapsulated.
When it came time for lunch, he sprinkled it on his salad. He was ready for the rest of the seminar. He felt good, energetic, and even looked engaged. He told me, "Things were looking rough for a while but I was able to get through the whole thing with CaffeinAll. I needed the sleep but napping would not be appropriate under the circumstances. I also like the way it is not bitter. I've tried other powdered caffeines but was always put off by the bitter taste of the caffeine. So, thanks to CaffeinAll, I probably still have my job."
"Marshmallow" is not the first word to come to mind when we are going on a trip, long or short. That's because marshmallows usually are not convenient to eat in their bulk bagged form. I mean, are you going to sit on a plane or in an airport scarfing down marshmallows from a bag? Most people wouldn't want to call that much attention to themselves under those circumstances.
That is why we appreciate Steve Mirsky's review of our super-portable, individually wrapped caffeinated marshmallows in GastroTraveling. He can see that we have taken the marshmallow to a new level. And now it is a perfectly suitable snack for traveling--especially if you need to stay awake. He asks the question:
"When you think about it, marshmallows haven’t exactly risen to the level of culinary prominence as chocolate or other artisan confections. Most of us simply grab a marshmallow out of a bag and roast it over open flames or toss a couple into hot cocoa and don’t give it a second thought. Are there higher quality marshmallows out there made to more demanding specifications?"
Yes, we have got to break away from our old vision of what a marshmallow is and what it can be. It is a wonderfully spongy medium for the infusion of coffee, espresso, or any other energy-inducing concoctions you can think of.
The limitation has been our stereotype of marshmallows. Let's take them beyond the cozy campfire and winsome seasonal treats--and bring them into the 21st Century and beyond. I would love to see astronauts keeping themselves awake and entertained with a JavaMallow, MoccaMallow, or CoffeeMallow--to take the tedium out of endless time travel.
Getting back to traveling on earth with our super-caffeinated marshmallows. Here's an interesting comment from Steve Mirsky. He gives the history of marshmallows and cites that modern times have denatured the original concept:
"Beyond the medicinal, the marshmallow’s primary appeal which remains popular today is its unique texture and flavor. Sadly, over time, ingredients have been modified to accommodate mass consumption. Caffex, which makes CaffeMallows, has taken a different approach. Not only do they use pure cocoa, kosher gelatin, vanilla, cinnamon, and non-GMO sugar as primary ingredients, they infuse them with the finest quality coffee extract. The result is a tasty jolt of caffeine without the mess and inconvenience of brewing a cup of joe. These marshmallows are definitely the type to keep on the top shelf of your pantry if you have kids. It’s easy to cram your mouth with several but that would equal multiple espresso shots at once! Each pack whether a Mocca, Java, Coffee, or Tea flavor mallow each contains contains 200 mg of caffeine. I tried the Mocca and the cocoa was rich and dark. Shaped like a brownie, it quickly dissolved in my mouth and after about 15 min. noticed the gradual lifting of my eyelids. A perfect indulgence for airport security, impossibly late mornings, and…..roasting in the fireplace….?"
Interesting point about airport security. And what could make waiting around in an airport more interesting than a discreetly portable energy treat? Roasting them is a great idea too--I am looking forward to reading about his experiences as he baptizes these coffee puffs by fire.
You don't need to resort to keeping your eyes open with toothpicks anymore. It was never really a good idea. I know that when we feel really sleepy and yet need to preserve the appearance of alertness or being awake, we need all the help we can get. But I don't think getting splinters in your eyelids is the most efficient way to do this.
I would much rather consume a soft, spongy super-caffeinated marshmallow than go through all the pain and trouble of wooden mini-spikes holding up my eyelids. Not to mention how painful the rough shaft would be to the cornea when you try to blink. No, thank you. If I am going to be jolted into awakening, I'd rather it be a sweet rather than a harrowing experience.
"If you’re anything like me, caffeine plays a major part of your daily routine. While we’re all used to slurping down coffees, Red Bulls and Diet Coke to get our fix, how great would it be to ingest our wake-up calls another way? (And no, I’m not talking about a direct IV, though I have thought of as much.)
"Well, now you can. Some genius over at Caffex (probably flying high on caffeine at the time) came up with the idea of combining the stimulant with… marshmallows? Sounds weird, but guys… it’s amazing. The caffeine, which comes in several coffee varieties in powder form, is injected into thick squares of mallow, changing their taste and texture slightly but guaranteeing that they’re still really, really delicious.
"And while several food products promise that caffeine boost in everything from gums to gel candies, Caffex is not playing around. Each marshmallow packs a good 280mg of the stuff, ensuring that you can take the toothpicks off your eyelids… for now."
That's a great suggestion. I will use toothpicks for other things. One good way to use them is to cut up a MochaMallow into smaller squares, insert a toothpick into each one, and serve them at parties.
Yes, he writes for the average Joe, but he is first to admit that the idea of a super-caffeinated, coffee-infused marshmallow is not really an average confection. Also, he does quibble about the price of each mallow, which breaks down to $1.99 each. Usually we think of marshmallows all lumped together in a large bag, mass produced and very inexpensive. But once he understood that he is getting the equivalent of one very strong cup of gourmet coffee delivered through the medium of a marshmallow, the price made more sense.
Mike says, "The only drawback that I see is the price, they’re $5.99 for a three pack. It breaks down to two dollars a marshmallow, but they definitely aren’t your average marshmallow either and I don’t mind paying a little more for quality, especially if I was spending a chilly, snow filled night in Vermont."
We appreciate that Mike understands that quality does cost more. For example many people don't think twice about paying $5 for a daily latte from a cafe. What is required is a paradigm shift with regard to marshmallows. The once humble marshmallow is now a fabulous vehicle for delivering an energy jolt of caffeine with satisfying flavor and the convenience of no spills or burns. Any one of our three flavors of coffee-mallows are, then, much less expensive than an energy drink or a gourmet cup of Joe.
But let's get back to Mike and some of his descriptions that I particularly like:
"My nose couldn’t get enough of the chocolate, cinnamon and espresso aroma of the MoccaMallow. My tongue loved sugary sweet, chocolate and espresso taste. (Hands down my favorite of the three)."
"The CaffeMallows make great snacks. On one afternoon that was dragging by, I sampled the JavaMallow and it gave me the energy boost that I needed to make it to five o’clock."
I also want to thank Mike for his photo of our marshmallows. It conveys the idea that each marshmallow is essentially a cup of coffee--only it's a marshmallow. A marshmallow and a cup of coffee all rolled into one satisfying treat.
We are always looking for innovative and imaginative ways to deliver the energy zing of caffeine. Now we are introducing the world's first flavorless caffeine powder that you can add to any food or drink and instantly make it as strong as a cup of coffee. Except that CaffeinAll goes to work faster than coffee. It comes in a shaker bottle that measure the exact amount you need. Four shakes on your pizza gives your pizza pizzazz as it becomes an instant energy food. One shake on your ice cream gives your dessert a powerful boost that you will definitely feel.
What is CaffeinAll™? CaffeinAll is the world’s first encapsulated caffeine that:
- Provides 30 seconds to energy - Is not bitter* - Tastes good on all your favorite foods - Is easy to control - Is inexpensive!!!
30 Seconds to Energy Caffeinated foods or drinks take 15 minutes to start feeling the energy and 30 minutes to obtain the full effect. It takes that long for the caffeine to get into your blood stream. CaffeinAll produces immediate energy because it takes full effect in less than 30 seconds, if you shake it directly into your mouth! And you can do this because it has no flavor. It is especially useful if you are going to a meeting, studying for an exam, or playing sports. Instant energy is extremely valuable in preventing drowsy driving, a condition that contributes to over 70,000 injuries and 5,000 deaths a year. A few quick shakes and you are wide-awake in 30 seconds.
*Not Bitter Caffeine does have a bitter bite, whether extracted from coffee or produced by synthesis. CaffeinAll, on the other hand, is not bitter in your favorite food or drink; and only slightly so if sprinkled directly on your tongue. Why? Because it is completely encapsulated. As a free-flowing powder, it is very easy to control.
Good on All Your Favorite Foods and Drinks Because it is not bitter and doesn’t add any flavor or aroma of its own, CaffeinAll is the perfect way to fortify your meals with caffeine at any time.
Easy to Control You control the volume that you sprinkle on top of your favorite fresh and cooked foods, drinks, fruits, salads, pizza, etc… practically any food or drink you can think of. For example, 4 sprinkle shots from the handy glass shaker will put 120 mg on your food, the same amount you’d get from a cup of coffee.
Best of all, you know how much you add with each sprinkle - an average of 30 mg of caffeine! It may be a bit more when the bottle is full and a bit less as it empties; however, they average out over the 600 shots from just one glass shaker.
Inexpensive It only costs:
4 cents for 30 mg caffeine from one sprinkle shot
12 cents for 120 mg caffeine from 4 shots, that equal a cup of coffee
25 cents for 240 mg caffeine from 8 shots, for that double coffee
600 shots PLUS the convenience for only $19.95 !!!
Why CaffeinAll™ Is Good for You CaffeinAll is encapsulated caffeine powder in a gourmet glass shaker jar. It has no fillers, sugar, water, artificial colors, flavorings, or dangerous chemicals. It is made of the same grade used by doctors and hospitals to treat premature babies suffering from an inability to breathe.
You can dispense an average of 30 mg caffeine / 100 mg powder a shake from the glass shaker. You control how much caffeine to use by the number of shots you sprinkle on your food and into your drink.
CaffeineAll breaks the mindset that ties people to coffee, tea, or energy drinks for caffeine delivery. Everything can now be full of energy. At 12 cents for 120 mg caffeine, CaffeinAll is the most convenient, safest, and inexpensive source of instant energy on the market.
Lose Weight! Athletes have long understood the value of caffeine as a fat burner and metabolic booster — plus, CaffeinAll has no calories. Studies also show that caffeine is effective in helping to lose weight. Many diet pills are largely caffeine.
How Do I Use CaffeinAll™? Like a salt shaker. 4 -8 shakes over any food or into any drink will do the trick. Each shake equals approximately 100 mg with 30 mg caffeine in it, which is about 1/20th of a teaspoon. 4 shots equal to a cup of coffee or slightly more than an energy drink. A little goes a long way. If you shake directly into your mouth for an instant energy boost, go slow and wait at least 30 seconds to feel the effect before taking more!
How Does CaffeinAll™ Compare to Other Energy Products? Caffeine is a molecule and it works the same way no matter how you drink or eat it. There is no difference between the caffeine in our CoffeeMallows, JavaMallows, MoccaMallows, a Red Bull, a cup of coffee ,and CaffeinAll. Caffeine is the primary and sometimes only energy producer in energy foods and drinks.
CaffeinAll is safer and less expensive than coffee, tea, or energy drinks for obtaining the benefits of caffeine because it is nothing but encapsulated caffeine. Coffee contains over 800 substances; 22 have been studied extensively; 17 have been found carcinogenic if consumed in large quantities. Also, there may be as much rodenticide in one cup of coffee as in all the food and drink you'll consume in an entire year if you don’t get your coffee from an organic source. Energy drinks contain large amounts of sugar and other chemicals that are either harmful to your health or have no proven benefits.
Is CaffeinAll™ Addictive? A recent report in the American Journal of Drug and Alcohol Abuse clearly states that caffeine is not addictive. Further, it states, “Caffeine, overall, poses no threat to individuals or society.” CaffeinAll has the same effect as any caffeine product. Research literature states that withdrawal from heavy use of caffeine products can lead to flu-like symptoms, irritability, depression and anxiety. Symptoms can start from 12 to 20 hours after your last use; peak about two days later; and can last about as long as a week. We don’t want that to happen to you, so please use CaffeinAll responsibly.
How Long Does One Shaker Last? If you drink three cups of coffee or three Red Bulls daily, a container of CaffeinAll will last up to six weeks! Each container holds the equivalent of 100 cups of coffee or 125 Red Bulls.
Save a Lot of Money with CaffeinAll™! It takes 200 cans of energy drinks, at a cost of $400, to equal one $19.99 shaker of CaffeinAll - a savings of $380. Drink coffee? You can save up to $450 on designer coffees – if you go with CaffeinAll instead. Do you drink three energy drinks a day? Spend the $2,052 annual savings on a vacation and use CaffeinAll instead.
Kaboodle.com has written an amazingly descriptive passage about our hyper-caffeinated marshmallows. I love someone who can take an everyday pleasure, such as coffee, and turn it into an experience of sensual dimensionality. Here are just a few examples:
"Nothing beats that first cup of coffee in the morning. The smell teasing your nose; the hot liquid caressing your pallet; the caffeine making sweet, sweet love to your brain chemistry - droooooool." Yes, that is so true. But, as Kaboodle says, sometimes we don't have the time to brew a great cuppa or even to stop off at our favorite coffee bar. What to do?
"Well fear not, because we have a solution! If you don't have the time to devote to your morning brew, or if you just need a massive pick-me-up during the day, then you need to stock up on Hyper-Caffeinated Coffee-Flavored Marshmallows. Hyper-Caffeinated Coffee-Flavored Marshmallows are chunks of pure magic. Each pack has three mallows: one Java, one Coffee, and one Mocha. Each mallow is made with real espresso or coffee and is therefore loaded with caffeine. And dang do we mean loaded."
They even go into the amount of caffeine in each marshmallow: The Coffee and Mocha mallows have 200mg of caffeine per mallow and the Java mallows have 280 mg of caffeine (that's three and a half bottles of BAWLSD worth, for those of you keeping score). Eat one of these Hyper-Caffeinated Coffee-Flavored Marshmallows and you will get a jolt of coffee taste, a massive charge of caffeine, and a smile on your face."
Kaboodle.com has put a smile on our faces because we love it when people appreciate our ideas and the product we make with so much tender, loving care. They're made with love and they are powerful too--you might say we provide the whole kit and caboodle in one marshmallowy bite.
We love our customers and want to show you our appreciation. That's why we began our MallowReward Points program so you can earn points on each purchase.
Abe's Market is a fun place to look around and find creative and unusual natural products. And since our marshmallows are GMO-free with nothing artificial in their ingredients, we qualify as part of the Abe's Market offering.
Their manifesto is:
"Abe’s Market is the online marketplace for great natural products. We connect buyers seeking amazing natural products with the people who make them. There’s no need to prowl the Internet for a broader natural product selection than can be found at your local natural market. At Abe’s Market, you can get all your natural product buying done in one place.
"Too often today, we buy products without knowing the origin of the products. At Abe’s Market you can discover fantastic natural products while having the unique opportunity to learn the story behind them – straight from the products’ creators. This valuable background goes beyond what can be found on a label. Who makes the product? What’s in it? Where is it made? How? You can even chat directly with sellers to ask specific questions so you know that you can trust and be comfortable with the products you bring into your home."
We know that mobile phones are changing the way people shop. A study of nearly 10,000 visitors to the biggest e-commerce sites in the U.S found that during last holiday season, a total of 11 percent of Web shoppers reported having made a purchase from their phones, compared to only 2 percent a year ago. People are also tapping into their phones to comparison shop. For instance, 56 percent used them to check prices, and 27 percent used them to read product reviews.
We want to make it easier for you to buy our energizing caffeinated marshmallows, so we too now have a mobile store for your convenience.
Eli Kirshtein, called the "Dan Brown of the Top Chef world," shares our fascination with marshmallows. He explains their origin nicely, concisely. I don't think I could do a better job:
"Marshmallows have a much more storied past than you may think. The name derives from a plant dates all the way back to Egyptian antiquity. The Althaea Officinalis grows in marshes and is a member of the mallow family, hence the name Marsh Mallow.
"The sticky thick extract that is inside the plant has long been used for medicinal purposes to help with sore throats. It also has been used for candy purposes since ancient Egypt where it was mixed with nuts and honey to produce a confection. (My note: Sometimes the pyramids look like large CoffeeMallows during certain times of the day.)
"In the 19th century French candymakers would take the sap and whip it up with sugar, almost meringue like, to make a candy. It was found that the process of getting the sap became very labor intensive and difficult so the recipe evolved to exclude it. The French started to make a basic sweetened meringue with egg whites and set it with gelatin calling it pte de guimauve. This was the start of the modern Marshmallow.
"The final step to the sweet as we know it today, was created by Alex Doumak in 1948. He created a technique where the paste was extruded through a tube and then sliced into cylinders giving them there characteristic shape."
The way we make our gourmet quality, multi-flavored caffeinated marshmallows is still labor-intensive. But it is a labor of love. We do not extrude ours but we do use our own special equipment to bring these fluffy treats to you. We are proudly upholding the tradition of the marshmallow and adding a new twist.
• Americans buy 90 million pounds of marshmallows each year,
about the same weight as 1,286 gray whales. When we started our
super-caffeinated marshmallows, I had no idea of the mammoth
interest--It's hard to wrap your mind around that kind of tonnage--and
all consisting of the airy confection--the innocent marshmallow. Each year
Americans consume the equivalent of almost 1300 whales in marshmallows.
Wow!!
• The marshmallow capital of the world is in Ligonier, Noble County, Indiana
I didn't know that either. Ligonier, Indiana: Famous now for its mural
program, which changes drab, ordinary walls in the city to colorful
works of art.
• Each summer more than 50% of all marshmallows sold are toasted
over a fire--I'm not surprised by this. And people have been toasting
our super-caffeinated marshmallows too--but don't plan on going to
sleep for a while after consuming them.
• Americans spend nearly $125 million dollars on marshmallows
each year--That's some serious money devoted to such a fun product. But
it's good news for us. The marshmallow has grown up in our hands. It has
shed its childhood innocence and has emerged as an edgy, grown-up
treat. It wants to come into your life and expand your experience of
what a marshmallow can be.
It is only natural for us, since we are into providing energy through our marshmallows, to also care about other forms of energy. Fusion powers the sun, which, in turn, powers life on Earth - thus it is the most natural way to provide for the energy needs of our society. It can relieve us of our dependency on fossil fuels and all the political implications that surround them.
The Focus Fusion Society turns the dream of safe,
cheap, clean, unlimited energy from nuclear fusion into a practical
reality. One of the great things about fusion is that fusion
reactions dont have the problem of chain reactions and melt-downs that fission has. I don't want to get too scholarly about this but I like fusion because it is clean and fits into the processes of nature. For example, the sun is a natural fusion reactor. It is a process that already exists in nature.
So, in the name of good, abundant, and clean energy, we are providing this opportunity to speed along its development with theseCoffeeMallows 4-Packs.
You immediately contribute $5 to the Focus Fusion Society when you buy the CoffeeMallows 4-Pack and you will still get more than your money's worth in good-tasting, super-caffeinated marshmallows. It's a great way to feel good and make a difference at the same time.
The Green Head "Finds cool new stuff." So we are happy that they have included us in their collections of cool things.
It really is a cool and new idea to combine an innocent marshmallow with the power of espresso, for example. It's not an obvious combination. Explosive energy and marshmallows do not come together in the average person's mind. But this is where we are breaking through the stereotypes of what the marshmallow can deliver.
Most of my happy childhood memories involve candy as part of the total picture. For example, I was fascinated by s'mores as a young Girl Scout--sitting around the camp fire indulging in the combination of melted marshmallow gooeyness with a crisp graham cracker and a silky square of chocolate. Thinking back, those campfire experiences were the strongest Girl Scout scenarios in my mind's eye.
I also was intrigued by the styles of toasting marshmallows. Some people just let their marshmallows catch on fire, eating the bitter burnt black coating with relish and savoring the various stages of melting-ness as they sank their teeth into the imploding sweetness. Others waited until they achieved the right shade of light brown. It took patience, attention, and a bit of skill to get an even toast. How sad when one fell into the fire and we had to start all over again.
Marshmallows were always an obsession with me. And once I tasted the hand-crafted variety, I was deeply addicted. I could never go back to the mass-produced puffy bags-full that gave me such a thrill as a child. I had finally grown up (I think). It was like going from Mandy's to Armani. Once you taste real, natural ingredients assembled with care, mass produced stuff will never fit the bill.
You can toast MoccaMallows, CoffeeMallows, JavaMallows, and TeaMallows too. There's no law against doing so, though the energy impact does feel slightly illegal--they offer no more caffeine that the strongest espresso, coffee, or tea. Just be aware that you can't eat one after the other, as you would a non-caffeinated marshmallow--unless you want your brain to feel like it just got launched into outer space.
The Center for Food Action is, in their own words, "Taking Action against Hunger and Homelessness." So we thought we'd donate some of our flavorful and fun marshmallows to do our part.
We know that our super-caffeinated marshmallows will put a smile on people's faces as they experience the lushness of their textures and the power of their flavors.
The Center for Food Action is doing good things for people and we are happy to make our contribution. We hope we bring some pleasure and happiness to someone who needs a lift.
Tea lovers have been asking us to develop a marshmallow just for them. The rich aroma of tea flavors fill the nose while the tongue relishes the taste. The result is soothing, yet energizing.
That is why we have decided to expand our delectable coffee-infused marshmallow line and added TeaMallows.
As innocent sounding as TeaMallows are, they pack a powerful punch. The caffeine within these tasty gems - 200 mg - gives TeaMallows the same level of energy boost as a double cup of coffee or our CoffeeMallows and MoccaMallows.
Nobody before has presented tea in this way: Infused in a marshmallow with melt-in-your mouth goodness!
Why Did We Develop TeaMallows?
We love marshmallows--the hand-crafted variety. We love the energy and flavor we get from a good strong cup of tea. One day we decided to combine the two and create the effects of powerful tea in the convenient, spill-proof form of a soft, airy marshmallow.
We knew this would be a solution for a lot of people who need the pick-me-up tea offers but don't want to deal with the mess of a liquid while driving, sitting in the theater, at meetings, at work, in class, and at public gatherings.
TeaMallows are quick and clean and most of all, fun!
We were not satisfied with the flavor and textures of other energy quick-fixes. We wanted something delicious, with a nice finish and aftertaste, leaving you with a rush of energy yet with the comfort and a feeling that brings back memories of happy times.
How Did We Develop TeaMallows?
It took a long time, but we finally got it right. Most of all, the flavor and aftertaste had to be satisfying. We hand-crafted batch after batch until we hit on just the right recipe. We considered each ingredient carefully for quality and taste. We can't even count the number of batches we made (and threw out) before we locked in the formulas. Over 30 years of Food Science education and practice worked in our favor.
From the packaging to maintain freshness and convenience to every single ingredient in our TeaMallows, we have put deep thought and care into providing the best for you. They are individually wrapped and easy to carry in briefcase, pocket, or purse.
No Spills
Have you ever spilled tea on your laptop or knocked over a cup of hot tea at a meeting? Or spilled a scalding cup of tea onto your lap while driving? It can be a painful mess! Our TeaMallows eliminate the spilling and burning problem. Just pop one into your mouth and feel the pleasurable flavors melt onto your tongue. Or if you are in a hurry, chew it a few times and it's airiness will slide down your throat effortlessly, quickly delivering a powerful burst of energy.
6,810,000 articles on the Internet deal with the second and third degree burns people get from spilling boiling tea on themselves or from scalding their mouths before the tea has cooled. You never have those worries with TeaMallows. They are gentle to the whole inside of your mouth and can never burn you.
We are Kosher too!
We are certified by Ko Orthodox Kosher Services for each of our products. That means more and more people can enjoy our marshmallows and know that they fully conform to Jewish Halachic laws.
And we are completely GMO-free!
Benefits of Tea, the Fun of Marshmallows
Research on tea has been going on for ages and each time new benefits are discovered. Most recent study indicates that it may prevent many health ailments like reducing the risk of stroke or heart attack to controlling Parkinson disease.
If you want to experience the fun texture of a marshmallow with the taste and energy of a cup of tea, try our TeaMallows. They are a unique way and economical way of consuming tea when it isn't convenient for you have a steaming cup. You can pop a TeaMallow into your mouth and begin to feel the effects immediately.
Lots of people are asking me if they can add our super-caffeinated marshmallows to coffee. Or even to hot chocolate. Personally, that amount of caffeine in one shot would make my head explode--but everyone has different levels of caffeine tolerance. Some people can take an enormous amount of caffeine without feeling they've propelled themselves off this planet. They even welcome the feeling of walking a few inches off the ground.
JavaMallows contain 280 mg of caffeine. Both CoffeeMallows and MoccaMallows contain 200 mg of caffeine. A cup of generic brewed coffee contains about 120 mg of caffeine. So if you add one of our hyper-caffeinated puffs of energy to that cup of coffee, you will boost the caffeine content to 320 mg. Take that under advisement if you tend towards heart palpitations.
When we created these marshmallows, we thought of them as a coffee or energy drink substitute. However, we quickly learned that many people viewed them as an add-on to a coffee drink, much as you'd put a plain marshmallow in a cup of hot chocolate.
"The Coffee and Mocha mallows have 200mg of caffeine per mallow and the Java mallows have 280 mg of caffeine (that's three and a half bottles of BAWLS worth, for those of you keeping score). Eat one of these Hyper-Caffeinated Coffee-Flavored Marshmallows and you will get a jolt of coffee taste, a massive charge of caffeine, and a smile on your face. For all those moments you don't have the minutes for coffee, you can still get the delicious taste and the much-needed caffeine you crave with Hyper-Caffeinated Coffee-Flavored Marshmallows. And we haven't even mentioned adding one to hot cocoa. Oh my! For nutrition information, click here. Hyper-Caffeinated Coffee-Flavored Marshmallows A three pack of delicious marshmallows, crammed with taste and caffeine."
They make it sound pretty good when you need that level of alertness. And there are times when such alertness could be a lifesaver or a job saver. So play with them as you want. Maybe cut one up and add just a piece to a hot drink--that is one suggestion we heard the other day. One mallow-lover (CaffeineDaddy, who will be carrying our products soon) thought of using small pieces to give a boost his hot coffee, a creative approach I hadn't thought of.
We are proud to announce that we have improved our super-caffeinated marshmallows. They are now completely non-GMO. GMO stands for Genetically Modified Organisms. Most people have no idea that the a large portion of the food that they eat each day has been genetically modified. Today 93 percent of soybeans and 80 percent of corn in the U.S. is grown from seeds that have been genetically altered, according to Monsanto company patents.
No GMO Corn Syrup The health risks of GMOs are unknown and there is no way to really test for their long term impacts on humans. Now researchers have discovered that U.S. streams are also contaminated with insecticides genetically engineered into crops.
Most marshmallows and most mass-produced candy in the US contain corn syrup (from GMO corn) as a main ingredient. It's not easy to make marshmallows without corn syrup. But the wizards at Caffex have created a new recipe, that does not contain any GMO products!
Better product For a long time now, many areas in Europe have been GMO-free. WE want to expand our territory and have therefore applied food science and ingenuity to produce a completely GMO-free product, suitable for Europe and countries that do not allow genetically modified crops or products made from them. A beneficial byproduct of our new recipe is that the marshmallows are even fluffier and melt in the mouth even easier than before.
How Did Caffex Develop CoffeeMallows™? It took a long time, but we finally got it right. Most of all, the flavor and aftertaste had to be satisfying. We hand-crafted batch after batch until we hit on just the right recipe. We considered each ingredient carefully for quality and taste. We can't even count the number of batches we made (and threw out) before we locked in the formulas. Over 30 years of Food Science education and practice worked in our favor.
From the packaging to maintain freshness and convenience to every single ingredient we have put deep thought and care into providing the best for customers. The hyper-caffeinated marshmallows are individually wrapped and easy to carry in briefcase, pocket, or purse. They come in 3 different flavors:
JavaMallow: The impact of espresso in a gentle marshmallow MoccaMallow: For the chocolate lover who also loves coffee CoffeeMallow: Delivers the impact of a double cup of coffee
I like Coffee and More's tagline: "Because our days would be gray without it." It gave us a huge pick-me-up when they decided to carry our super-caffeinated marshmallows.
Our days would be gray without coffee. And it's even truer when coffee is wedded with the melt-in-your-mouth sweetness of our marshmallows. I defy anyone to stay in a gray mood after popping a MoccaMallow into their mouth! The chocolate content alone is a mood elevator.
I have noticed that marshmallows are becoming more popular as time goes on. Even a nail polish company has named one of its colors "Marshmallow." It is designed to make each one of your digits look like a tasty confection:
But how many companies hand-craft their own marshmallows? The mass-produced, store-bought mallows of our childhood memories, though fun, are even better when they are given more individualized treatment.
Add the 200 mg or more of caffeine and you've got something that will dispel the gray, bring in the happiness, and keep you awake through those long drives or meetings.
We are now certified by Ko Orthodox Kosher Services for each of our products. So now we have been blessed. We hope you too will feel equally blessed as the energy of caffeine and the softness of a gourmet marshmallow blend together to create a powerful wake-up treat.
It's important for us to be Kosher because we will soon be available in stores in Israel. And we don't want anything standing in the way of as many people as possible (adults) enjoying these unique treats. They deliver so much more than the usual marshmallow, but we still want to fit into guidelines that respect everyone's needs.
I'm not saying that coffee-infused CoffeeMallows are a health food, but the ingredients we use in our delectable treats are turning out to be more healthful than we thought.
Research has shown that both whole cocoa beans (found in MoccaMallows) and coffee have remarkable neuroprotective properties. There is emerging evidence that South American societies who drink freshly ground coffee from whole coffee beans have the lowest rates of Alzheimer's and Parkinson's disease.
More recent research, which Ori Hofmekler has written about, has shown that coffee, which can trigger glutamate reuptake inhibition, also triggers a mechanism in your brain that releases a growth factor called Brain-Derived Neurotrophic Factor (BDNF).
BDNF activates brain stem cells to convert into new neurons, So coffee helps your brain grow and rejuvenate!
"BDNF is a major subject of scientific research today," Hofmekler says. "It's just going to revolutionize how people conceive the term rejuvenation. The old school is still about slowing the aging process…about reducing collateral damage…
Coffee can help the body's mechanismto destroy damaged, sick or cancerous cells along with weak or damaged muscle fibers. These are then digested and recycled back into the tissues. BDNF turns on the mechanism that activates stem cells to rebuild the tissue.
"The good news is that coffee activates this rejuvenation mechanism in your brain. If you act correctly, you will keep your brain young by activating neuro-factors that regenerate neurons and recycle your brain tissue."
According to Dr. Mercola, founder of Dr. Mercola.com, "Caffeine May Also Help Rejuvenate Your Muscles."
"BDNF also expresses itself in your muscles. It does this by supporting the neuromotor, which is the most critical element in your muscle. Without the neuromotor, your muscle is like an engine without ignition… Neuro-motor degradation is part of the process that explains age-related muscle atrophy.
So in this respect caffeine may also help keep your muscle tissue young.
GearCulture describes our hyper-caffeinated marshmallows, as "Squishy, incredibly tasty and packed with caffeine." That is so true. I think that is one of the things I have always loved about marshmallows. And when you add the zing of caffeine and a trio of flavors--how can you lose? Especially since our mallows are individually-wrapped.
One of the problems about the traditional marshmallows' squishiness is that they usually come in one big bag. Not so convenient to carry around if you just need one. And believe me, you will only need one MoccaMallow, JavaMallow, or CoffeeMallow. Any more than that at any one time, and we cannot be responsible for the surge of insane energy you will feel.
Getting back to squishiness. That is the marshmallow's signature texture, yet it can be its downfall too, if not wrapped properly. Traditionally, marshmallows are not that portable. You can't carry a bag of marshmallows into a meeting or dip into a powdery bag when you are driving. It might take some getting used to, but there's genius in our single portions of marshmallows, wrapped for convenient stowage in purse or pocket.
The marshmallow, as a caffeine delivery system is perfect in a number of ways. It's spongy comforting texture being one of them. And it's paradoxical that such a mellow-seeming treat should pack such a tingling wallop--but they do. They surely do!
Anybody who's worked in an IT (Information Technology) shop knows that feeling at around 4:00 PM, or 4:00 AM. You're staring at the computer screen, hypnotized by exhaustion and the knowledge that many hours of development lie ahead. You could go for another cup of coffee. But what if you're not a liquid coffee person?
Drew, of GadgetFeast recommends our super-caffeinated marshmallows as an alternative. He says:
"I like marshmallows and now I’ve discovered they have caffeine charged marshmallows! It’s a win win situation for people with the same caffeine desire. These are called Hyper Caffeinated Coffee Flavored Marshmallows. I don’t like coffee but heck with enough sugar and flavor I can deal with it. These marshmallows contain 200-290mg of caffeine depending on which flavor you go with. There are three flavors to choose from: Java, Mocha, and Coffee. Sounds about right to me!
"So the next early morning as you stroll into your IT department and see a tired, short fused IT person give him/her a handful of these and watch the productivity increase along with an ever slight twitch."
"The people at Caffex had merged the DNA of a marshmallow with the genomes of an espresso." Ooh, I couldn't say it better myself than Josh at Review Spew put it. OK, he doesn't like the lips on our packaging and imaginatively suggests: "A coffee bean sticking out of a marshmallow or maybe a marshmallow with a mean old gangsta coffee bean face." Love it!
But best of all, Josh delved into into toasting our caffeinated delights. Here's his report: "As a person that likes to camp, there was one last test that these
Mallows needed to pass before I would give it my overall Review Spew
Stamp of Approval. Yes my friends, I'm talking about the camp fire
marshmallow test. However, since I'm too lazy to go to the woods, I did
what every good American does. I grabbed a lawn chair, started a fire
in my back yard, and found my favorite roasting stick. I sat there for
about five minutes waiting for this baby to burst into flames, but to my
surprise it only got crispier and crispier. Which kind of threw a
wrench in my normal recipe of, catch on fire, wait thirty seconds, blow
out frantically, eat quickly while scalding inside of mouth."
And how did they toast up? "The outside was nice and crunchy while the middle was still gooey." Who could ask for more, especially if you want to stay awake under the stars!
"The pheromone released by the imperfectly shaped square would make any
self respecting barista blush with pleasure. The taste is obviously of
coffee, but it's lowly acidic and has an ambrosial bitterness that makes
the eyes open rather than water. The ingredients proclaim various
seasonings, but they're largely circumvented by the aforesaid. The
espresso flavour is preponderately of the former pungency, along with
subtle imbutions of burnt coffee, but the two are kept close to the yard
by a sacchariferous leash. The general sweetness is remarkably meek but
expectantly so, with its daunting task of regulating the bitterness.
You're constantly tasting the cassonade, and every aspect of the palate
experience is distinctly though verecundly sugared. Each dislodged chunk
mollifies greatly and swiftly, though it always remains ever dense to
chew but physically light on the tongue. Overall, Java Mallows isn't as
exceptional as antecedent flavours mainly because it didn't provide the
same euphoric surprise that was so bold with the initial variety."
I must say, I went scurrying to my dictionary to find the meaning of "verecundly." It means "modestly, rashful," coming from the Old French: "To feel awe." I feel awe right now, like the artist, whose eyes have been opened to aspects of his own work by an astute critic.
We've been saying it all along: Coffee is good for you. Now the Harvard School of Public Health completed a study of 48,000 men for 12 years and found that men who drank up to six cups of coffee per day had a 60% lower risk for lethal prostate cancer.
Interestingly, even if the coffee was decaf, the effect on prostate cancer was the same. Scientists say it is the antioxidants, anti-inflammatory, and hormone-regulating properties of the coffee bean themselves that provide such protection.
Back in the day, another study concluded that coffee increased the risk for pancreatic cancer. That study has since been proven wrong.
This is just one more reason to consume our coffee-infused marshmallows. Your prostate will love you for it.
BevNerd has put amazing energy and enthusiasm into his review of our super-caffeinated marshmallows. It's not only the powerful effect of these innocent-looking puffs of confectionery craftsmanship--but their delicious taste that rings his bell.
He devoted two videos to describing these delightful treats. The first is about the packaging. Packaging is very important. The fact that each marshmallow is individually wrapped is different from how marshmallows are usually sold. They are usually thrown together in a bag and individual portions are not conveniently portable. BevNerd understands the drawbacks of how marshmallows are traditionally packaged.
Then he devotes his intelligence and skill to describing his reactions to the flavors. He's a great spokesperson for the product because of his dazzling energy and happiness. See what he has to say here:
Caffeine has long been known to enhance athletic workouts. So I was happy to see that EnergyFiend tried one of our JavaMallows before hitting the gym. He says, "For the JavaMallow, I ate it upon waking in the morning. This was about
20 minutes before I hit the gym. I found that I woke up quicker, and
had a great burst of energy that lasted me for about 2 and a half hours."
Who is EnergyFiend? He is the keeper of a "comprehensive database of caffeine content in energy drinks,
soda, coffees, and food."
EnergyFiend ate all three flavors of our super-caffeinated marshmallows in different situations to see how they stood up. He also created a power-packed S'more with a MoccaMallow--a great idea for those mid-afternoon doldrums!
His final verdict: "These Mallows are a great idea and they have enough caffeine to stack up
against most energy drinks or coffee drinks. They are excellent for
someone who likes an energy boost on the go. If you do not like
marshmallows, you probably wont like these. If you don’t like coffee,
the Mocha flavor is probably best for you."
Ah, Caffeine King! You certainly have a way with words. This is just the start of what you have to say about our unique, chocolatey MoccaMallows: "The baritone red of the label perfectly complements the rich brown of
the product itself, and the plump lips really pop off of the
aforementioned. The sexy simplicity works wonderfully. . . ." It makes us see these brownie-like, super-caffeinated marshmallows in a new light.
Check out Caffeine King's blog for more insights into the world of caffeinated products. It is a pleasure to read the outpourings of such a descriptive and poetic mind!
Lately I've been reading a lot about how healthful caffeine is as an antioxidant. That leads me to believe that our caffeinated marshmallows can save lives in more than one way. Previously, I mentioned that popping one of our energy-enhanced mallows on a long drive could prevent traffic accidents.
Now, I'm happy to report that popping a CoffeeMallow or a MoccaMallow could protect against Alzheimer's and other diseases.
Scientists don't know exactly how caffeine scavenges free radicals that damage us, but they do know that "coffee is one of the richest sources of healthful antioxidants in the average person's diet," according to Accelerating Intelligence News.
Marshmallows elicit some amazingly precise verbal and emotional experiences. The Slavster, on his blogspot What I Drink at Work, brings his writing skills to a fine pitch as he describes his reactions when tasting and feeling our grown-up version of the humble marshmallow: The super-caffeinated, gourmet variety.
I couldn't have described them better myself! Here is just part of his review:
"Mocca - a large, brown square
resembling a brownie. The marshmallow is spongy and a little sticky. It
has a strong coffee and dark chocolate aroma The taste is similar,
though the coffee is a lot stronger than the chocolate. There are bits
of chocolate in the marshmallow, which bump the overall enjoyment up a
notch. There is some bitterness, but it all comes from the coffee and
chocolate. There is none from artificial sources, which is always a good
thing. Overall, this is a fantastic tasting treat.
"Java
- similarly large brown square minus the cocoa chunks. This one is just
as spongy though not nearly as sticky as the Mocca one. The taste is
very bold with a lot of espresso and just a hint of vanilla. Some
cinnamon comes towards the end, but is overpowered by the espresso and
vanilla notes. Overall the texture was a bit spongier and a tad weird,
but it was another great tasting marshmallow.
"Coffee
- a different shade of brown and a bit smaller than the others. This
one is a bit firmer and has a milder coffee taste with the same vanilla
blast and cinnamon finish. The taste at the start was a bit off, but
once your saliva penetrates the marshmallow, its delicious coffee juices
start to flow. Also tastes great."
You've got to read the rest to see the thoroughness of Slavi's thought process as he responds to the energy-imparting properties of these unique treats.
I'm a marshmallow (not a sucker) for good writing. Big Red Boots, the National Caffeine Examiner, who just wrote about our super-caffeinated gourmet marshmallows, has turned me into super-caffeinated puff of admiration. "Smooth, rich, and spongy," are just a few words he uses to capture the texture of our powerful treats. Yes, exactly how I would describe them!
And, OMG! When I got to this: "The one difference between the java (mallow) and the coffee (mallow) is that the coffee has a bit of bitterness, like a strong black espresso. Of all the flavors, I think this was my personal favorite, although that is sort of like discerning between Lamborghinis. . ." I felt like I had just won the lottery, as I melted into my desk chair and my brain turned to blissful fluff.
You got it! Our mallows really are the Lamborghinis of the marshmallow kingdom. And they are for there for the discerning palate. Few people thought that marshmallows could rise to these heights, that they could be the vehicle for energy transfer as well as sophisticated flavor.
But as marshmallow visionaries, we knew that marshmallows are the perfect conveyance for a unique flavor experience in an entirely grown-up way. And like the Lamborghini Diablo, it took 4 years of design and testing before being introduced to the public.
Somehow, that spongy texture is comforting, soothing, and brings a little bit of peace into a harsh world.
Taking it a step further, what about marshmallows that also make you alert and awake? Rather than lulling you into a sweet sense of security, they take you to another level of energy. It seems like a contradiction, but it's possible. We've proven it with our super-caffeinated puffs of flavor--they are gentle and soft and yet deliver a zing that you must experience to be able to describe.
Caffeine King says poetic things about our super-caffeinated mallows. This is the part I like the best:
"The demitasse is seasoned by outside notes of caramel, vanilla, and
cinnamon, and the trilogy apply as much depth as possible to such a mild
flavour. One of the square's most notable characteristics is the spongy
texture that's so quick to dissolve. The product is firm to initially
chew, and the absorptive candy feels rubbery to the tongue. From then on
the traditional feel of the often chick shaped confiture escapes into
the mouth, and thanks to its unconventional flavouring of the strongly
aromatic decoction, the overall encounter is a remarkably fresh way to
abide to the otherwise extremely familiar."
Sounds like poetry to me! The texture is a full-mouth experience. Caffeine King does a superlative job in describing the layers of flavors as well as the "mouth feel" our mallows. Is it any wonder they call him The (Caffeine) King?
Too many people are falling asleep while driving, and killing people as a result. The National Sleep Foundation states that
about 168 million people say they have driven a vehicle while feeling drowsy in the past year, and more 103 million people, have actually fallen asleep at the wheel!
Of those who have nodded off, 13% say they have done so at least once a month.
Approximately eleven million drivers – admit they have had an accident or near accident because they dozed off or were too tired to drive.
"The National Highway Traffic Safety Administration conservatively estimates that 100,000 police-reported crashes are the direct result of driver fatigue each year. This results in an estimated 1,550 deaths, 71,000 injuries, and $12.5 billion in monetary losses. These figures may be the tip of the iceberg, since currently it is difficult to attribute crashes to sleepiness."
We're talking in the hundreds of millions of people falling asleep at the wheel at one point or another."
The solution? Pop one of our delicious caffeinated marshmallows. They don't spill. They don't burn your tongue. They taste great and they will immediately wake you up. Eat a JavaMallow, a CoffeeMallow, or a MoccaMallow when you feel drowsy and you could save lives!
Marshmallows have a certain comforting quality about them. Their innocent softness is non-threatening. They are not like red hot fireballs that can paralyze your tongue with spiciness, or jawbreakers that can dislocate your mandibles if cracked the wrong way. They will not pull out your fillings like caramel or taffy. And how dangerous-looking is a foamy Marshmallow Peep, with its expressionless black eyes and rounded beak?
But what if you took a marshmallow and infused it with properties that stripped it of its innocent blandness? What if you incorporated double shots of espresso, as we have in our JavaMallows? What if you wanted to retain the girl-next-door safety but punch it up with some enlivening caffeine and some chocolate nibs, as we have with our MoccaMallows?
It's time for the evolution of the marshmallow. It's still "all about the marshmallows," as the saying goes. But now it's all about the grown-up marshmallows. It turns out that marshmallows are a fantastic caffeine delivery system. As such, our hyper-caffeinated marshmallows are not for kids. Take a bite and you will immediately feel the effect. Marshmallows will never be the same again!
When men think of candy, if they think of it at all, it's usually as a gift for a female in their lives. Or it's a mid-afternoon pick-me-up for those drowsy doldrums, driving them to the office vending machine. To fill the gap, the chasm, of truly masculine candy that sparks a man's interest and brain cells, Caffex has created three varieties of jolting and energy-pumping confections. These are adult marshmallows a man can love.
Why? Because they deliver amazing sensations of alertness. CoffeeMallows are hyper-caffeinated puffs of sweet pleasure, with benefits that are not for the faint at heart. They are the equivalent of drinking two cups of strong coffee. In the case of JavaMallows, it's the addition of double-espresso--infused within the pillowy texture. They make you feel an immediate jolt of energy too. Then there are MoccaMallows for the guy who likes a bit of chocolate in with his coffee.
We've all been there. There are times when a cup of steaming coffee is just not that convenient. You're in a long meeting and suddenly feel the undeniable urge to nod off in front of important players. Pouring a cup of coffee and waiting for it to cool is not an option. Opening an individually wrapped JavaMallow would be the way to handle the situation. Pass them around and you will be seen as a man of real discernment.
Or, you are driving down the highway and your vision is starting to blur from exhaustion. You don't have time to stop for a cup of coffee, and besides, there are no rest stops for miles. Popping a CoffeeMallow in this case could save your life and of others. So we are talking serious candy here. Marshmallows that can save lives!
These new marshmallows are for grownups and not for kids. As Chris Akins of The Daily Nerdgasm says:
"The very first flavor to catch my eye was the Mocca Mallow, and boy did I make the right choice. I was suspicious at first if it would actually taste like a real mocha and I can confidently say that it tastes much better. In a perfect blend of chocolate and coffee flavor, the Mocca Mallow dazzles the senses. Though the packaging advertises it as a pop-in coffee shot, I do not recommend taking a huge chomp out of it to begin with. The caffeine in this marshmallow is equivalent to that of a cup of espresso and is very, very strong. That’s okay though because it is quite large and actually satisfied my hunger for a short time. The marshmallow texture complimented the flavor perfectly and the only flaw with the Mocca was that I only had one.
"The next flavor is Java with a double espresso boost. Now I’ve never been an espresso drinker and I’ll admit to saying that this one caught me a little off guard. The taste is still delicious, but is much more strong. It’s definitely useful if you want a quick boost of energy and much more appealing than those 5-hour energy shots. I will say that about a minute after eating this one, I realized that these marshmallows are not intended to be eaten all in one shot. I was three shots of espresso in as well as two filling snacks in my belly and I still had another to go.
"The final flavor is the traditional Coffee Mallow, which was a very satisfying end to a journey of delectability. Luckily for me, this one contained no shots of espresso, but did advertise itself as having a double coffee boost. While not quite as flavorful as the Mocca, it provides a pleasant feeling of a morning cup of coffee and is probably the best flavor to eat casually. It isn’t at all overwhelming and while Mocca is still my favorite, this one is a close second.
"This is more caffeine than I have ever consumed in one sitting and I am beginning to feel like Fry during the Futurama episode in which he drinks a hundred cups of coffee, so I’ll just wrap this up. I love these marshmallows, plain and simple. They make a perfect combination of breakfast and morning coffee, a delicious and satisfying gourmet dessert, a superior energy shot for any time of the day, and they’re even Kosher! Also the packaging is very pleasing to eye. It just looks like a classy product to keep in your home, and would make an excellent gift for any occasion."
So there you have it. Marshmallows suitable for a man's man. Rugged men don't need to be left out of the candy world. They just needed something less tame and more dynamic to fit into their world view.
Women have always taken to marshmallows, buying millions of marshmallow Peeps every Spring to satisfy their craving for this nostalgic, gentle treat. Now were saying to the guys, "Marshmallows are for you too! They can be strong and give you a manly buzz for those special times when you need them.
We just redesigned our website to make it easier for you to buy our famous, fabulous caffeinated marshmallows. We want it to be as simple as possible for you to obtain these fluffy, zingy treats. It's important to find ways to stay awake, especially with all the accidents in the news due to people falling asleep at the wheel of buses, trucks, and cars.
Yes, our super-caffeinated marshmallows have the potential to save lives. And if our newly-designed website will make it easier for you to have a supply of these energy-buzzing clouds of flavor at your fingertips, we are doing good.
Picture yourself driving down a stretch of highway. You're exhausted. There's no place for you to stop and have a cup of coffee. Or you are on a deadline and can't stop to wait for coffee to cool off so you can drink it.
Besides, do you know how many people scald themselves because they spill hot coffee on themselves as they are driving down the road?
No problem! You tear open a individually packed JavaMallow, with its double shot of espresso infused within, and you are right back in the energy awareness zone. No nodding off at the wheel for you! So take a look around on our simpler, clearer, more energetic website and see what's there for you.
It makes us happy to see that the world is beginning to embrace caffeinated marshmallows. We are proud to introduce our competition on Etsy.com.
We knew coffee-mallows were an Idea Whose Time Has Come. But we are also glad that we can go one step further with our mallows because they come in three distinct coffee-lovers' treats.
Our MoccaMallows join with chocolate and cocoa nibs to create a flavor sensation that will make you think twice about the liquid mocha latte version. Our JavaMallows add espresso and cinnamon for a flavor impact you just have to experience. And our CoffeeMallows are for the person who just wants a convenient way to experience the strength of two cups of coffee.
Another aspect of convenience, that separates us from our esteemed competitors is that our mallows are individually wrapped for freshness and portability. You can pop one in your backpack, pocket, purse, or even computer case. They will not melt or make a mess but be ready in all their airy freshness for you to break open and enjoy!
So, creative mallow masters of the world, keep them coming. We are ready to bring the humble marshmallow to the next level!
The Daily Nerdgasm, of NerdismComics fame, has just featured an article on our super-caffeinated marshmallows. They have done a fantastic job of describing the impact of these ferocious energy-zingers.
Nobody understands the needs of the up-to-all-hours nerd who is so involved in programming, gaming, or just packing their brains full of information, than we do. We have always been partial to the nerd within us all.
However, Christian Akins has brought the insights of the Nerd to new heights and depths. Revenge of the Nerds, indeed! With our action-packed mallows, those Clark Kents can easily turn into Supermen!
He has given our marshmallows a 9 out of 10 on the Nerdism Nerds Scale.
Here are some of other things he says:
“We’ve made no secret about our love for caffeine infused marshmallows with our announcement of the Stay-Puft brand of caffeinated marshmallows, but Caffex has taken that love to a whole new level.
"The very first flavor to catch my eye was the Mocca Mallow, and boy did I make the right choice. I was suspicious at first if it would actually taste like a real mocha and I can confidently say that it tastes much better. In a perfect blend of chocolate and coffee flavor, the Mocca Mallow dazzles the senses.
"The next flavor is Java with a double espresso boost. Now I’ve never been an espresso drinker and I’ll admit to saying that this one caught me a little off guard. The taste is still delicious, but is much more strong. It’s definitely useful if you want a quick boost of energy and much more appealing than those 5-hour energy shots.
"The final flavor is the traditional Coffee Mallow, which was a very satisfying end to a journey of delectability.
I love these marshmallows, plain and simple....”
We love how they describe our essential wake-up treats:
"Sometimes you just have no time to enjoy a real cup of coffee; hell, you can’t even get away from what you are doing, right? Fear not, because we have a solution! If you can’t devote the time to making your favorite brew, or if you just need a massive pick-me-up during the day, then you need to stock up on CaffeMallows™, the Hyper-Caffeinated Coffee Marshmallows.
JavaMallows will hit you with the power-punch of a double espresso in a mouth-filling burst of deep, satisfying flavor. This delectable treat keeps you going and going.
CoffeeMallows are a convenient way to boost alertness - just pop one into your mouth. This innocent looking marshmallow packs the punch of a double cup of coffee.
MoccaMallows create that sweet chocolate espresso experience you crave, the hallmark effects of rich dark cocoa and cocoa nibs. A sure way to satisfy your body and soul.
Caffeine Content: 200mg per mallow."
Yummy! Coming right on the heels of getting added to Candyfavorites.com’s huge array of products - thanks Jon Prince again! - this certainly made our day!
We are so happy that CandyFavorites.com has welcomed us into their fascinating display of confectionary delights. Jon Prince, the Candyfavorites.com's president, told us personally that he loves the powerful punch of energy he feels when he pops our caffeine-rich, fluffy wonders into his mouth. He said he got “quite a buzz” from our espresso-laced JavaMallows this morning. But his personal favorite is our MoccaMallows because of the chocolatey goodness that fills his mouth with each bite.
We’re in very good company there, among an amazing variety of candy, including a collection of retro-favorites that bring back some of our best memories!
With the help and active participation of that wonderful fellow, Scott Lush, from ROASTe, our 6-packs are now listed on their site. Yep, they are here:
ThinkGeeks,
ChemicalEvolution, and Xoxide have all chosen to go with our 3-packs for
now. But Scott decided the 6-packs were the way to go. They’ll promote
and sell all three flavors as well as the Variety-Pack while we ship the
orders. Godspeed!
It's so cool that "Hoops" Tate enjoys a pre-game mallow to boost his already energetic performance. This Columbus, OH native now plays professional basketball in China with the Dung Guan Century Leopards. Drafted in the 1st round, 6th pick overall in China. In the 19th game of this CBA season, Dajuan poured in an incredible 68 pts in a jaw dropping performance (28/34) from the field.
Watch what he says here:
He is also a player who is both humble on and off the court - what more can you ask for? Thank you Dajuan and Coach Savage for this incredible video!
Are we proud to announce that we are now part of the fun and ingenious products at Thinkgeek.com? You bet your geekdom! Our tasty, wake-me-up marshmallows are right at home with the energy mints and portable espresso gizmos as part of the arsenal of those who must stay alert.
Our mallows will come to the rescue of any geek who has had to stay up all night programming, or any driver who has decided to skip the motel and make it straight through to their destinations. Except we think our mallows provide a comforting alternative to mints, candies, and liquids, such as energy drinks or not-so-fresh coffee.
See what our simian (that’s what they call themselves) friends say about CaffeMallows:
“Hyper-Caffeinated Coffee-
Flavored Marshmallows are
chunks of pure magic. Each
pack has three mallows: one
Java, one Coffee, and one
Mocha. Each mallow is made
with real espresso or coffee
and is therefore loaded with
caffeine. And dang do we
mean loaded.
"The Coffee and
Mocha mallows have 200mg
of caffeine per mallow and the Java mallows have 280 mg of
caffeine (that's three and a half bottles of BAWLS worth, for those of you keeping score). Eat one of these Hyper-Caffeinated Coffee-Flavored Marshmallows and you will get a jolt of coffee taste, a massive charge of caffeine, and a smile on your face. For all those moments you don't have the minutes for coffee, you can still get the delicious taste and the much-needed caffeine you crave with Hyper-Caffeinated Coffee-Flavored Marshmallows.
"And we haven't even mentioned adding one to hot cocoa. Oh my!”
“Oh my” is right - life in the trenches doesn’t get any better than that!
What makes us different? 1) Super flavor; 2) Long lasting delicious aftertaste; 3) Caffeine in abundance; 4) Lots of TLC.
So look us up there now and check out all the other goodies at the same time. And don’t forget their Valentine’s Day selection for that special person in your life!
I do. What a great place! People here are so sharp to pick up on new things and ways of doing them. Like Rafik, who just can’t say enough about how good and useful our mallows are. Keep it coming, NY!
Here is a little of what he says:
“Hey everybody this is Rafik in New York. Have I got a great treat for you today - it's called CaffeMallows from Caffex and it this is a really interesting of product my friend Steve sent me this.
"I’ll try it out and see what it will taste like.
"This looks really interesting there, they're clean, convenient and come in a nice box. Well packed with packing stuff that makes a great little gift for somebody. They have three different flavors: java, coffee and mocha.
"The coffee mallows in there are great! I'm really happy with them! They are delicious!
"This is like getting a sixteen ounce a cup of coffee in your in your pocket or in your purse.
"It's great. My wife and I tried that we love it!
"The coffee marshmallow it's really really really good and its it's perfect when you cannot have the coffee beverage with you like for instance if you getting on a plane and you cannot bring any liquids on board but you gotta have a quick pick me up you gotta stay alert during a flyer or if you're driving.
"They're delicious i really like these a lot, a little goes a long way.
"And uh... you know what i love? It's only a dollar ninety-nine!
"Okay, you can spend three dollars or more for a cup of coffee cup of espresso at starbucks and other places and this is great and it's it's local this is a wonderful product from New Jersey
CaffeMallows is making an appearance at one of our new "homes": ChemicalEvolution.com.
Wow, do they have a full array of caffeinated candies and other treats! We fit right in with the gums, mints, and other caffeine delivery systems.
But we are the only coffee-flavored marshmallows on the site, so we do stand out as something new and different. Actually, we offer the only gourmet coffee wake-me-up marshmallows in the world. Our secret recipe and process is not easy to replicate, so we don't anticipate seeing similar products coming from anyone anytime soon, if ever. But we are in good company with all the interesting products at Chemical Evolution.
Their motto is "The Caffeination Destination." And what would be more fun and comforting at the end of your destination than one of our mallows? Oh, I know: One of our mallows at the beginning of your destination. It will certainly help keep you awake and prevent accidents from falling asleep at the wheel.
There you have it, our mallows have the potential to save lives. So many accidents happen on our roads due to people falling asleep at the wheel. With our easy-to-carry, individually wrapped mallows you don't have to worry about nodding off. You will feel the zing of alertness and enjoy a mouthful of flavor too!
A big Thank You to Zach Wagner for providing such a unique and wide variety of products - and to add our mallows to them!
We hope you have had a great start to the New Year. We certainly have at Caffex, where we are increasing our sales and spreading the word about our delicious wake-up treats. Just the other day, Serena, one of our fans wrote, "You have a real hit! I love the texture, flavor, and above all the alertness enhancing properties of your invention."
We're one of a kind
And, indeed, it is our invention. For nowhere else on earth can you find caffeine infused marshmallows in three different gourmet coffee flavors. People have been putting marshmallows into their cocoa and coffee for years but not until now have they been able to eat a stand-alone marshmallow that tastes great and delivers the punch of strong coffee.
Let us know your thoughts
We have lots of plans for the new year. One of them is expanding our flavor line to include other ideas. If you have any thoughts, let us know.
We love marshmallows
June, in particular, has always loved marshmallows. From Peeps to Mallowmars, from the hand-crafted dandies at William Sonoma to the chocolate-covered wonders at Mangels Homemade Chocolate in Chester, NJ, marshmallows were always her favorite choice. There's something about the creamy softness of a marshmallow that makes her feel safe and happy.
People love mallows
We have recently learned about Krembo, a marshmallow treat from Israel that comes in mocha and vanilla flavors. While considered a children's favorite, sociologists have found that it is consumed as a comfort food by Israeli expatriates in the United States. However, they are only flavored with mocha--they are not the equivalent of two cups of coffee or an espresso, as our mallows. Our mallows, with their alertness zing aftereffect, are definitely not for children.
Year-round not just for summer
Krembo and Mallomars are produced seasonally because they melt easily in summer temperatures. Mallomars can become difficult to find during the summer: they are generally available from early October through April. Devoted Mallomar eaters have been known to stock up during winter months and keep them refrigerated over the summer.
But our mallows do not melt in the summer. They are available all year round. And have you tried them cold or frozen? Wow! You will be in for a cool burst of flavor and energy in one bite next summer, when we plan to bring out our CoolMallows and IceMallows!
We're obsessed with coffee and caffeine and are therefore elated to find more and more benefits from this magical stuff.
We had a great time showcasing our coffee-infused marshmallows at Whole Foods in Ridgewood, NJ. We were there on December 3 to share the energy and deliciousness with anyone who wanted to sample our products. 
"Koh-hee" is Japanese for coffee. It is related to the English word, even though the Dutch were first with the word "koffee." Most western nations do not associate coffee with Japan. But recently there has been a big upsurge in interest in the benefits of caffeine in the action-packed world of Japan.
GeekAlerts
We are always looking for innovative and imaginative ways to deliver the energy zing of caffeine. Now we are introducing the world's first flavorless caffeine powder that you can add to any food or drink and instantly make it as strong as a cup of coffee. Except that 
Kaboodle.com
Abe's Market 
We know that mobile phones are changing the way people shop. A study of nearly 10,000 visitors to the biggest e-commerce sites in the U.S found that during last holiday season, a total of 11 percent of Web shoppers reported having made a purchase from their phones, compared to only 2 percent a year ago. People are also tapping into their phones to comparison shop. For instance, 56 percent used them to check prices, and 27 percent used them to read product reviews. 
"Marshmallows have a much more storied past than you may think. The name derives from a plant dates all the way back to Egyptian antiquity. The Althaea Officinalis grows in marshes and is a member of the mallow family, hence the name Marsh Mallow. 
It is only natural for us, since we are into providing energy through our marshmallows, to also care about other forms of energy. 
The 
Lots of people are asking me if they can add our super-caffeinated marshmallows to coffee. Or even to hot chocolate. Personally, that amount of caffeine in one shot would make my head explode--but everyone has different levels of caffeine tolerance. Some people can take an enormous amount of caffeine without feeling they've propelled themselves off this planet. They even welcome the feeling of walking a few inches off the ground.
We are now certified by 
Anybody who's worked in an IT (Information Technology) shop knows that feeling at around 4:00 PM, or 4:00 AM. You're staring at the computer screen, hypnotized by exhaustion and the knowledge that many hours of development lie ahead. You could go for another cup of coffee. But what if you're not a liquid coffee person?
We've been saying it all along: Coffee is good for you. Now the Harvard School of Public Health 
BevNerd
Caffeine has long been known to enhance athletic workouts. So I was happy to see that 
Ah, 
Lately I've been reading a lot about how healthful caffeine is as an antioxidant. That leads me to believe that our caffeinated marshmallows can save lives in more than one way. 
I'm a marshmallow (not a sucker) for good writing. 
