CoffeeMallows Enhance Athletic Performance and Endurance
Athletes have long known that caffeine has many benefits, especially for endurance sports that require long-term stamina. Many athletes report that caffeine enhances their physical, as well as mental, performance.
We agree that our super-caffeinated marshmallows are better than the average energy bar. It doesn't take long for the caffeine to kick in and it gives just that amount of energy needed when athletes feel like they are "hitting the wall."
Recently we got a testimonial from a marathoner:
"I was getting down to the stretch in a recent half-marathon. My brother had given me some Caffex super-caffeinated marshmallows. I like them because they are individually wrapped and I can easily slip one in my shorts pocket. So I tore open the wrapper and popped the whole marshmallow in my mouth. Within seconds I felt the energy rush. This was much better than the sports bars I had been using. They take too long to digest and to feel the effects. I was amazed at the great time I made and felt energized and refreshed after it was all over." This makes sense because caffeine has been proven to be the athlete's friend. In an experiment about the effects of caffeine on athletic performance, six regular caffeine users were monitored while they exercised until exhaustion. During this double blind, placebo test, the athletes were given caffeine an hour before the exercise trial. The results were that those who received caffeine before the exercise performed more efficiently than those who received the placebo. (Graham, 1998) This shows the importance of caffeine in endurance sports such as cycling, running, and soccer which require a great deal of physical stamina in order to compete successfully. Also caffeine has been known to decrease fatigue in athletes, which plays a physical as well as psychological role in the performance of an athlete.
Caffeine sharpens the athlete's mind as well. It has been proven to stimulate the central nervous system. Caffeine stimulates the Central Nervous System at high levels, like the medulla and cortex, and even has the ability to reach the spinal cord in larger doses. The effect of caffeine in the cortex is a clearer thought process and also can rid the body of fatigue. This gives people a greater ability of concentration for one to three hours. For athletes competing in sports where quick thinking and rapid reactions are necessary, caffeine can provide a huge edge. Caffeine also causes the body to burn more fat and fewer carbohydrates. Glycogen (sugar) is the principle fuel for muscles, but fat is the most abundant resource that the body uses for energy. Caffeine enters the body and forces the working muscles to burn as much fat as possible. This delays the immediate depletion of glycogen. Studies show that in the first fifteen minutes of exercise caffeine has the potential to reduce the loss of glycogen by fifty percent. When this happens, the saved glycogen can be used for the remainder of the workout where normally it would be entirely depleted.



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