Tasting CoffeeMallows at Ridgewood Whole Foods

Posted by MallowQueen on 12/13/2011 to Caffeinated News

We had a great time showcasing our coffee-infused marshmallows at Whole Foods in Ridgewood, NJ. We were there on December 3 to share the energy and deliciousness with anyone who wanted to sample our products.

Anyone, except for children. These marshmallows are too high in caffeine to be appropriate for children. We had to warn people that these are not your ordinary marshmallows. No, they pack a punch equivalent to a double cup of coffee or a double espresso, depending on which flavor you choose. Many of the grown-ups welcomed a zing of energy to perk up their afternoon.

The gracious people who came by to sample our marshmallows were invaluable to us because we got immediate feedback. It made us feel so good to watch their faces as the caffeine kicked in. It was important for us to hear their reactions to the flavors. Even the store associates came by and were friendly and welcoming. It felt like a party!

The crowd favorite were the MoccaMallows. People loved the natural chocolate nibs that add texture to the softness of the marshmallows.

About 10% of the people could not use our product because of the caffeine content. But others saw the value of the individually-wrapped mallows as stocking-stuffers and as additions to gift baskets. Some were not marshmallow fans but saw the value of a convenient pop-in wake-up snack that replaces a cup of hot liquid for times when spillable drinks are not practical.

We were careful to relate that we are completely non-GMO. Such information is important to the socially conscious patrons of Whole Foods Markets. Unfortunately, the mass produced marshmallows on the market today are made with corn syrup from genetically modified corn. Unless specifically stated 85% of the corn crop in the US is genetically modified, as is 91% of the soy crop.

We wanted to show the aware shoppers at Whole Foods that we are careful about each ingredient in our marshmallows. It is an honor to be accepted in a store of that quality and scrupulousness.