We are a spin-off of HIP Gastroplex, where we develop new food products for clients as well as ourselves. Caffex™ was started in 2011 with gourmet caffeinated marshmallows made by us in three flavors: Coffee (double cup), Java (double espresso), and Mocca (chocolate espresso).
Sales really took off when we introduced our double chocolate - that is chocolate with cocoa nibs - ChocoMallow Squares along with CoffeeMallow Squares in 2012. One of our sales partners, VAT 19, even created a pretty funny video for it!
Encouraged by these results we developed MintMallow Squares and started to work on an entirely new caffeine system too: a non-bitter gourmet caffeine powder that could be added to any food easily and inexpensively. That's how CaffeinAll™ was born in early 2013.
By the end of the year we started to garner some pretty serious media attention from the likes of the Daily Mail in the UK, Delish.com, Digital Journal, Egostatic, the Food Beast, Diet Spotlight, even a major Brazilian media website, Hypeness.com.br. You can read the article from the Daily Mail below - and there will be many more as we grow.