Mr. Mallow's Sweatin' His Job
Is Martin Mallow in trouble again? It certainly looks like
it as he sits purple-faced with shame in front of his hiring manager. He’s
tried so hard and did so many jobs! How could this happen to him? Is the world
really that unfair? Can’t a super-caffeinated marshmallow get an even break in
this world?
Or maybe his boss got wind of his behavior at the bar or his
other politically incorrect shenanigans.
But the twists and turns of fate are on his side after all.
It turns out that he has been doing too much. You know those books and
calendars for Women Who Do Too Much?
Well, maybe someone should create some items for Marshmallows Who Do Too Much. His boss wants to fire him from half
the jobs he has been doing, because his endless expenditures of energy make the
company look like a sweatshop.
What a relief when Mr. Mallow finds out he is not really
fired. He can get all his jobs back, one at a time when the boss feels he is
ready. And his payment? Who needs money when you are a marshmallow? Martin
Mallow goes bonkers when he finds out he will be paid in coffee-infused
marshmallows instead.
He is drooling and in another time zone as he imagines the
endless supply of marshmallows that will super-fuel his obsession with getting
things done. He is too stunned and amazed to answer as vision of JavaMallows
dance in his head and eyes.
This boss is a crafty fellow! He claims he doesn’t want
Martin Mallow to be such a whirlwind on the job, but he is actually enabling
him to be twice as speedy with this new form of payment. This reminds me of the
soldier in ancient Rome, who used to be paid in salt. The word salary comes
from the root word “salarium,” which means salt in Latin. Maybe Mr. Mallow will
usher in a new economy, based on the marshmallow standard.
 Mr. Mallow Needs Some Help
Life is never dull for Martin Mallow whose energetic antics and social challenges sometimes get him into trouble. In our newest installment by the talented Chris Akins, we see a continuation of Mr. Mallow at the bar. He has just made amends to Jamal and Eric and things are smooth with them. But now, his spongy brain is suffused with alcohol and he needs to sober up.
Omar offers him some CaffeinAll with great solicitude. You can see the expressions of real fear and concern on his face as the greenish Mr. Mallow cockily refuses. "Whoa! I'll eat what I want, when I. . . " Then he bumps right into a big bruiser who spills his drink all over his formfitting tee shirt. This will definitely ruin his mucho-macho image.
Any ordinary guy would be apologetic about this fiasco, but not Martin Mallow, puffed up as he is with pride and alcoholic arrogance. He does the unthinkable and punches the massive hunk of muscles in his gut. The results, a squishy squeak. After all, Martin is a marshmallow guy and his fists are porous and soft. It took a lot of nerve to be that aggressive, considering his target.
Now, he changes his mind and wants some CaffeinAll, because at least he's smart enough to know he can use some help. He pours the encapsulated caffeine powder into his mouth and is stunned by the immediate impact of the jolt of energy. He's so stunned that he forgets where he is and the bruiser slams a straight-armed punch right into his yielding face.
This is where having a marshmallow for a head comes in handy. How much harm can be done to him or to the bruiser's fists? Mr. Mallows brains may be squished into an unrecognizable pulp but they will always spring back. And the hunky guy won't have to worry about bruises or cuts on his knuckles. You can see the outline of his fist as he pushes it into Martin Mallow's resilient face.
Martin Mallow looks like a mess but I predict that he is feeling no pain at the end of the night, due to his special qualities. But I would not recommend taking on the biggest guy in the room just because you have had a bit of CaffeinAll in your system. Yet, if you are in a situation where you need quick courage, CaffeinAll may be your solution. But if you deserve a whack, it's best to see it coming!
Mr. Mallow, the Party Animal
Ahh, after what seems like a long holiday vacation, Mr. Mallow is back. We see him trying to make amends for his last faux pas at the office (see Mr. Mallow's Sticky Situation). He is at the bar with Eric, Jamal, and Omar, the manager who invited him out.
Martin Mallow apologizes most humbly and sincerely for confusing Eric with Jamal. Eric places a soothing hand on his shoulder and lets him know it's all right now. It's a common mistake. Jamal already has put it behind him and is ready to party. "Yeah, now what are you drinking?"
This question is a land mine for Martin Mallow. He is concerned about the effects of alcohol on his marshmallowy system. Especially since he had become such a dynamo after being infused with caffeine (see Welcome Aboard, Mr. Mallow).
Talk about full of energy! He even picked up a forklift, driver and all!
Omar, in his brilliant purple shirt looks on with some misgivings because he remembers the tornado-like speed of the super-caffeinated Mr. Mallow at the office.
Jamal, in his innocence, says, "One drink isn't going to kill ya." That may be true for humans, but for the porous, spongy Martin Mallow, it's a different situation. Who knows how much he had to drink? Maybe he didn't even finish one drink. Because two minutes later, the once-subdued and contrite Mr. Mallow is now hanging from the ceiling fan, brandishing a bar stool. The look on his face is wonky and wild.
People who have been drinking all night have told me that CaffeinAll helps them stay awake and clears their minds. So it was very thoughtful of Mr. Mallow's buddies to have brought some JavaMallows (infused with a double shot of espresso) and CaffeinAll. Jamal is juggling both products. But Eric wins out as he urgently pleads for CaffeinAll.
However, if Mr. Mallow is already such a "wild thang," these guys better take into consideration that if they give him CaffeinAll, he may destroy the place!
Caffeine is Good for Women's Hearts
Posted by MallowQueen on 1/9/2012
 I just learned about a study that was done in Madrid showing "that women who drank two to three cups of caffeinated coffee per day had a 25% lower risk of heart disease. Men didn’t show any higher or lower risk."
126,000 people took part in this study by the Autonomous University of Madrid. That's a lot of people drinking a lot of caffeine if you really try to picture it. Maybe they should have tried some CoffeeMallows to break the monotony a bit.
This study is part of a longer article called 9 Surprising Caffeine Facts. It's worth checking out because it debunks a lot of the myths people have had about caffeine. Caffeine does not cause hypertension, fibrocystic breast disease, or osteoporosis after all. There's been an attitude adjustment about caffeine and now CaffeinAll may be the new health food!
Caffeine Helps with Pain, Skin Cancer, and Depression
 We're obsessed with coffee and caffeine and are therefore elated to find more and more benefits from this magical stuff.
The Clarion Ledger cites new studies that show excellent benefits from caffeine. First the author allays our fears by stating that studies show there is no association between caffeine and benign breast disease. It had been a commonly-held belief that caffeine contributed to this problem but now we know better.
It also presents studies that show our beloved caffeine "reduces the chance of developing basal cell carcinoma (a type of skin cancer that could lead to serious consequences). This is very good news, as the incidence of skin cancer has been "rising at an alarming rate--with nearly 2 million new cases arising" in one year. Basal cell carcinoma is treatable at its early stages, so make sure you detect it early and consider caffeine as part of your arsenal.
Diabetes, pain, and depression all respond well to caffeine according to the newest studies. It makes us feel good to know that we are offering products, such as CaffeinAll, that can help people with these diseases and enhance their athletic performance as well.
Why Your Gym Bag Should Include CaffeinAll
 I've written about how caffeine benefits athletes in my blogs before, because scientists are continually validating the findings that caffeine increases stamina and endurance. But now, according to a recent article in the New York Times, caffeine also adds to enjoyment of exercising. Caffeine works both on the muscles and on the central nervous system, combining to make a stronger, happier, less fatiguing workout.
In How Coffee Can Galvanize Your Workout, Gretchen Reynolds cites "one of several new experiments suggesting that, whatever your sport, caffeine may allow you to perform better and enjoy yourself more."
The article states that many Olympic athletes use caffeine for high intensity activities, such as triathlons. But how caffeine affects less cardio-intense workouts, such as weight training, had not been looked into until now. Scientists also examined sports that require stop and start movement (instead of sustained aerobic action), such as soccer and basketball.
The outcome was that the weight trainers were more motivated with coffee and felt less tired after the session.
“Essentially, we found that with the caffeinated drink, the person felt more able to invest effort,” says Michael Duncan, a senior lecturer in sports science at the University of Exeter in England and lead author of the study. “They would put more work into the training session, and when the session was finished, in the presence of the caffeinated drink, they were more psychologically ready to go again.”
There's a reason behind this. Caffeine reduces adenosine, which blunts the energy of a muscular contraction. So muscles are able to contract more powerfully as a result of caffeine.
Another experiment involved athletes and caffeine capsules--something like CaffeinAll, our encapsulated caffeine powder. The athletes who ingested the caffeine capsules experienced much less fatigue when doing high energy workouts that involved anaerobic activity. Scientists believe that under those conditions, potassium builds up in the muscles, contributing to the feeling of exhaustion. But caffeine lowered the levels of potassium in the fluid between their muscles, allowing the athletes to feel less fatigue.
The third effect of caffeine is on the central nervous system, which contributes to the attitude of the athlete towards achievement. It affects the parts of the brain "involved in mood, alertness and fine motor coordination during exercise. In a study published last month in The British Journal of Sports Medicine, soccer players dribbled, headed and kicked the ball more accurately if they’d had caffeine than if they hadn’t."
Dr. Magni Mohr, an exercise physiologist, conducting these studies in England and Denmark says, “probably everyone can get some” fatigue-delaying and mood-enhancing benefits from caffeine when it comes to exercise. That makes us feel that we are definitely in the right direction in offering CaffeinAll. It is more convenient than a cup of coffee, has no calories, and no flavor. And, unlike a caffeine in a capsule, you can sprinkle it over food--so you don't even need liquid to get it into your system.
Tasting CoffeeMallows at Ridgewood Whole Foods
 We had a great time showcasing our coffee-infused marshmallows at Whole Foods in Ridgewood, NJ. We were there on December 3 to share the energy and deliciousness with anyone who wanted to sample our products.
Anyone, except for children. These marshmallows are too high in caffeine to be appropriate for children. We had to warn people that these are not your ordinary marshmallows. No, they pack a punch equivalent to a double cup of coffee or a double espresso, depending on which flavor you choose. Many of the grown-ups welcomed a zing of energy to perk up their afternoon.
The gracious people who came by to sample our marshmallows were invaluable to us because we got immediate feedback. It made us feel so good to watch their faces as the caffeine kicked in. It was important for us to hear their reactions to the flavors. Even the store associates came by and were friendly and welcoming. It felt like a party!
The crowd favorite were the MoccaMallows. People loved the natural chocolate nibs that add texture to the softness of the marshmallows.
About 10% of the people could not use our product because of the caffeine content. But others saw the value of the individually-wrapped mallows as stocking-stuffers and as additions to gift baskets. Some were not marshmallow fans but saw the value of a convenient pop-in wake-up snack that replaces a cup of hot liquid for times when spillable drinks are not practical.
We were careful to relate that we are completely non-GMO. Such information is important to the socially conscious patrons of Whole Foods Markets. Unfortunately, the mass produced marshmallows on the market today are made with corn syrup from genetically modified corn. Unless specifically stated 85% of the corn crop in the US is genetically modified, as is 91% of the soy crop.
We wanted to show the aware shoppers at Whole Foods that we are careful about each ingredient in our marshmallows. It is an honor to be accepted in a store of that quality and scrupulousness.
Mr. Mallow's Sticky Situation
In this latest installment of The Adventures of Mr. Mallow, Omar, his new-found office friend, wants to introduce him to other Caffex personnel. Even though Mr. Mallow has super-hero like qualities, he can be socially inept at times. Hey, he's a marshmallow-headed guy after all.
Martin Mallow has some misgivings as he gazes into Omar's eyes. He's a bit shy. Even awkward. And the fact that he has a big white marshmallow for a head doesn't help his self-confidence when he approaches other people. He's not sure they will like him. He recalls moments of extreme discomfort in social settings.
Omar introduces him to Eric and Jamal, sitting in their cubes. They look like fun guys. They aren't threatening at all. They're a little bug-eyed from the latest jolt of CaffeinAll they added to their pizza at lunch, but otherwise relaxed and friendly. They aren't laughing at him for being a marshmallow with legs. He can see that.
Martin Mallow's face is hopeful. "I will be able to pull off this introduction without messing it up." He innocently extends his bright white hand to shake---But NO! He has to make a blunder!
"Glad to meet you too, Jamal!" That's what happens when we make assumptions. The guy's name is Eric and the freckled, red-headed guy's name is Jamal.
So how does the ghost-white Martin Mallow handle his sticky situation? He eats a CoffeeMallow and runs away at the speed of light. We will have to see, in future installments, if he works things out with his co-workers. If he plans on working there for a while, he may find out that a marshmallow can run (especially if you toast it) but it can't hide forever.
Coffee Matters: It Certainly Does!
"I Love Coffee, the smell, the taste, the way it says good morning world! Happily married to the love of my life, who happens to be a soldier. We have moved across the country twice in those few years, and are looking forward to our next adventure together." That is how Jessi describes herself and her devotion to coffee in all its forms. Her blog is called Coffee Matters: Ramblings of a Caffeinated Army Wife.
We totally agree! Jessi has good things to say about all varieties of super-caffeinated marshmallows we offer. She is a true coffee enthusiast and welcomes the magical properties of caffeine in all its forms. She also remarks on CaffeinAll:
"It did not change the flavor of anything I put it in, fruit punch, Sprite, Hubs even put it in his morning cereal. It did take a bit longer to dissolve the CaffeinAll in a colder beverage than in a warm or hot. I like that I can control the amount of caffeine in a drink. This little shaker is going with me the next time I visit my Grandparents, since they drink decaf only. Lifesaver! Each shot of CaffeinAll has 30mg of caffeine."
That is exactly what we are aiming for. We know there are times when you just need that extra zing and it may not be available or convenient in liquid form. But a shaker of CaffeinAll will turn anything into a caffeinated treat and will give the same effect as a cup of coffee. The best part about it is that it doesn't change the flavor of your food.
Jessi is also sponsoring a give-away on her site. She has lots of interesting advice and ideas and if you are in the army, she presents important facts. Army wives play an crucial role in the morale of our troops. They are the unsung heroines that work behind the scenes.So check Coffee Matters out for fun and some interesting reading.
Mr. Mallow at the Water Cooler
In this installation of Christian Akins' Adventures of Mr. Mallow, Mr. Mallow shows that he is not just about the work. He discovers, somewhere deep inside his puffy white brain, that all work and no play makes a marshmallow a very dull marshmallow indeed.
In the first frame, a slumping, worn out Mr. Mallow is refreshing himself at the water cooler. His co-worker Omar is trying to solve the mystery of why this mallow-faced wonder seems to be all over the premises instead of slogging away in one department.
Now that he has stayed still enough for Omar to focus on, we learn that Mr. Mallow has a first name: Martin. He tells the astounded Omar that he is a corporate Renaissance Man. He works in every department (like our mallows work in every department of life). And he takes full responsibility for the amount of work he has taken on. Yes, his secret weapon, the MoccaMallow hyped him up so much, he did everyone's job. And, then, the kiss of death for the average working stiff, HE ASKED FOR MORE.
His motives were pure. He wanted to do more stuff because he was on fire with energy. Nevertheless, we understand that this could be bad for his associates, who don't want to be shown up by his example and may even fear being replaced by this dynamo.
But no, we find out that Caffex rewarded Omar's department with a day off because of Mr. Mallow's super-heroic efforts. Omar wants to thank him by treating him to a drink later on. Here is where the overly-white and let's face it, square, Martin Mallow turns all Clark Kent on us. Oh no, he can't party, he still has work to do. Really?
Omar knows how to remedy the situation. He doesn't work with hyper-caffeinated products for nothing. He sticks a JavaMallow, super-infused with espresso, in Martin's cup. Maybe more days off will be in his future if he plays his marshmallows right.
As Martin Mallow ingests the hyper-caffeinated energy jolt of this delectable square, his eyes go bonkers. His face is beginning to fill with color. What spinach is to Popeye, JavaMallows are to Mr. Mallow. He takes off in a flash of light to get everything done. "I'll see you at five!" Omar says with admiration. Five is early, by corporate standards, but we know it will not be a problem for Mr. Mallow.
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Caffeinated News
Double-Shot Reviews
Mr. Mallow's Sweatin' His Job
Mr. Mallow Needs Some Help
Mr. Mallow, the Party Animal
Caffeine is Good for Women's Hearts
Caffeine Helps with Pain, Skin Cancer, and Depression
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
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June 2011
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