Caffeine Helps with Pain, Skin Cancer, and Depression
  We're obsessed with coffee and caffeine and are therefore elated to find more and more benefits from this magical stuff.
The Clarion Ledger cites new studies that show excellent benefits from caffeine. First the author allays our fears by stating that studies show there is no association between caffeine and benign breast disease. It had been a commonly-held belief that caffeine contributed to this problem but now we know better.
It also presents studies that show our beloved caffeine "reduces the chance of developing basal cell carcinoma (a type of skin cancer that could lead to serious consequences). This is very good news, as the incidence of skin cancer has been "rising at an alarming rate--with nearly 2 million new cases arising" in one year. Basal cell carcinoma is treatable at its early stages, so make sure you detect it early and consider caffeine as part of your arsenal.
Diabetes, pain, and depression all respond well to caffeine according to the newest studies. It makes us feel good to know that we are offering products, such as CaffeinAll, that can help people with these diseases and enhance their athletic performance as well.
Why Your Gym Bag Should Include CaffeinAll
 I've written about how caffeine benefits athletes in my blogs before, because scientists are continually validating the findings that caffeine increases stamina and endurance. But now, according to a recent article in the New York Times, caffeine also adds to enjoyment of exercising. Caffeine works both on the muscles and on the central nervous system, combining to make a stronger, happier, less fatiguing workout.
In How Coffee Can Galvanize Your Workout, Gretchen Reynolds cites "one of several new experiments suggesting that, whatever your sport, caffeine may allow you to perform better and enjoy yourself more."
The article states that many Olympic athletes use caffeine for high intensity activities, such as triathlons. But how caffeine affects less cardio-intense workouts, such as weight training, had not been looked into until now. Scientists also examined sports that require stop and start movement (instead of sustained aerobic action), such as soccer and basketball.
The outcome was that the weight trainers were more motivated with coffee and felt less tired after the session.
“Essentially, we found that with the caffeinated drink, the person felt more able to invest effort,” says Michael Duncan, a senior lecturer in sports science at the University of Exeter in England and lead author of the study. “They would put more work into the training session, and when the session was finished, in the presence of the caffeinated drink, they were more psychologically ready to go again.”
There's a reason behind this. Caffeine reduces adenosine, which blunts the energy of a muscular contraction. So muscles are able to contract more powerfully as a result of caffeine.
Another experiment involved athletes and caffeine capsules--something like CaffeinAll, our encapsulated caffeine powder. The athletes who ingested the caffeine capsules experienced much less fatigue when doing high energy workouts that involved anaerobic activity. Scientists believe that under those conditions, potassium builds up in the muscles, contributing to the feeling of exhaustion. But caffeine lowered the levels of potassium in the fluid between their muscles, allowing the athletes to feel less fatigue.
The third effect of caffeine is on the central nervous system, which contributes to the attitude of the athlete towards achievement. It affects the parts of the brain "involved in mood, alertness and fine motor coordination during exercise. In a study published last month in The British Journal of Sports Medicine, soccer players dribbled, headed and kicked the ball more accurately if they’d had caffeine than if they hadn’t."
Dr. Magni Mohr, an exercise physiologist, conducting these studies in England and Denmark says, “probably everyone can get some” fatigue-delaying and mood-enhancing benefits from caffeine when it comes to exercise. That makes us feel that we are definitely in the right direction in offering CaffeinAll. It is more convenient than a cup of coffee, has no calories, and no flavor. And, unlike a caffeine in a capsule, you can sprinkle it over food--so you don't even need liquid to get it into your system.
Tasting CoffeeMallows at Ridgewood Whole Foods
 We had a great time showcasing our coffee-infused marshmallows at Whole Foods in Ridgewood, NJ. We were there on December 3 to share the energy and deliciousness with anyone who wanted to sample our products.
Anyone, except for children. These marshmallows are too high in caffeine to be appropriate for children. We had to warn people that these are not your ordinary marshmallows. No, they pack a punch equivalent to a double cup of coffee or a double espresso, depending on which flavor you choose. Many of the grown-ups welcomed a zing of energy to perk up their afternoon.
The gracious people who came by to sample our marshmallows were invaluable to us because we got immediate feedback. It made us feel so good to watch their faces as the caffeine kicked in. It was important for us to hear their reactions to the flavors. Even the store associates came by and were friendly and welcoming. It felt like a party!
The crowd favorite were the MoccaMallows. People loved the natural chocolate nibs that add texture to the softness of the marshmallows.
About 10% of the people could not use our product because of the caffeine content. But others saw the value of the individually-wrapped mallows as stocking-stuffers and as additions to gift baskets. Some were not marshmallow fans but saw the value of a convenient pop-in wake-up snack that replaces a cup of hot liquid for times when spillable drinks are not practical.
We were careful to relate that we are completely non-GMO. Such information is important to the socially conscious patrons of Whole Foods Markets. Unfortunately, the mass produced marshmallows on the market today are made with corn syrup from genetically modified corn. Unless specifically stated 85% of the corn crop in the US is genetically modified, as is 91% of the soy crop.
We wanted to show the aware shoppers at Whole Foods that we are careful about each ingredient in our marshmallows. It is an honor to be accepted in a store of that quality and scrupulousness.
Mr. Mallow's Sticky Situation
In this latest installment of The Adventures of Mr. Mallow, Omar, his new-found office friend, wants to introduce him to other Caffex personnel. Even though Mr. Mallow has super-hero like qualities, he can be socially inept at times. Hey, he's a marshmallow-headed guy after all.
Martin Mallow has some misgivings as he gazes into Omar's eyes. He's a bit shy. Even awkward. And the fact that he has a big white marshmallow for a head doesn't help his self-confidence when he approaches other people. He's not sure they will like him. He recalls moments of extreme discomfort in social settings.
Omar introduces him to Eric and Jamal, sitting in their cubes. They look like fun guys. They aren't threatening at all. They're a little bug-eyed from the latest jolt of CaffeinAll they added to their pizza at lunch, but otherwise relaxed and friendly. They aren't laughing at him for being a marshmallow with legs. He can see that.
Martin Mallow's face is hopeful. "I will be able to pull off this introduction without messing it up." He innocently extends his bright white hand to shake---But NO! He has to make a blunder!
"Glad to meet you too, Jamal!" That's what happens when we make assumptions. The guy's name is Eric and the freckled, red-headed guy's name is Jamal.
So how does the ghost-white Martin Mallow handle his sticky situation? He eats a CoffeeMallow and runs away at the speed of light. We will have to see, in future installments, if he works things out with his co-workers. If he plans on working there for a while, he may find out that a marshmallow can run (especially if you toast it) but it can't hide forever.
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